Responsibilities

• Define and lead Kunyu LLC’s global marketing and brand strategy aligned with corporate vision and growth objectives.
• Build and position Kunyu LLC as a trusted, institutional-grade digital asset and derivatives partner.
• Develop clear, differentiated messaging across trading products, platform solutions, and strategy services.
• Establish brand governance, consistency, and long-term equity across all markets and channels.
• Design and execute integrated go-to-market strategies for product launches and platform initiatives.
• Drive client acquisition, pipeline development, and revenue growth in collaboration with sales and leadership teams.
• Develop institutional marketing strategies targeting hedge funds, trading firms, asset managers, and fintech platforms.
• Optimize multi-channel marketing funnels, including digital, partnerships, and ecosystem-driven growth.
• Lead global communications strategy, including PR, media relations, and executive visibility.
• Position Kunyu LLC as a thought leader in crypto derivatives, trading strategies, and financial innovation.

Requirements

• 20+ years of progressive experience in marketing, communications, or brand leadership within financial services, fintech, capital markets, or digital asset environments.
• Proven success in building and scaling institutional marketing and brand functions in high-growth or startup environments.
• Strong understanding of cryptocurrency markets, derivatives, and financial products.
• Demonstrated expertise in go-to-market strategy, demand generation, and communications.
• Experience working with executive leadership and global cross-functional teams.
• Exceptional storytelling, strategic thinking, and stakeholder management skills.
• Bachelor’s degree in Marketing, Business, Finance, or related field required; MBA or advanced degree preferred.

Preferred

• MBA or advanced degree preferred.

Benefits

• Competitive executive compensation with performance-based incentives.
• Eligibility for equity participation and long-term incentive programs.
• Comprehensive health, insurance, and retirement benefits.
• Flexible hybrid working environment based in Los Angeles.
• Opportunities to represent Kunyu LLC in global digital asset and financial markets forums.