Responsibilities

• Build and execute a bold, fast-moving marketing strategy that drives brand awareness, guest traffic, and same-store sales growth across the brand system
• Rapidly identify gaps in brand presence and move decisively to close them across all channels
• Lead national campaigns, LTO launches, and promotional strategy with speed, creativity, and sharp execution
• Maintain brand consistency across all touchpoints while continuously raising the standard of quality and relevance
• Own the full digital marketing ecosystem: paid media, SEO/SEM, email, social media, loyalty programs, and app marketing
• Drive aggressive, results-oriented growth across social platforms — moving fast, testing constantly, and scaling what works
• Leverage data, analytics, and emerging tools including AI-enabled platforms to sharpen targeting, personalization, and ROI
• Set a high bar for content quality, cadence, and channel performance — and hold the team accountable to it
• Build authentic, trust-based relationships with franchise partners and serve as a genuine marketing resource across the system
• Develop tools, campaigns, and co-op programs that move the needle at the local level and directly support operator success

Requirements

• 7–10+ years of progressive marketing leadership experience, preferably within QSR, fast casual, or franchise restaurant brands
• Demonstrated ability to move fast and deliver measurable results in a high-growth, high-change environment
• Deep expertise in digital and social media marketing with a track record of building brand presence and driving engagement
• Proven experience working within or alongside franchise systems with a genuine understanding of the franchisee relationship
• Strong analytical mindset — uses data to make decisions quickly and adjust strategy in real time
• Exceptional communication and presentation skills; comfortable with executive audiences and franchisee communities
• Bachelor's degree in Marketing, Business, or equivalent experience

Preferred

• This position is ideal for a bold, data-driven leader who thrives in a fast-moving, entrepreneurial environment where priorities shift quickly, the bar is high, and results are expected immediately.