Vice President Marketing

Ronkonkoma, NY (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive strategic marketing leadership for a senior living operator, aligning brand, digital, and multi-channel campaigns with business goals.

  • Must-have: Leadership experience managing marketing teams and multi-channel campaigns.
  • Standout: Brand strategy ownership and content program for senior living or healthcare.

Job Description

Responsibilities

  • Develop and implement strategic marketing plans aligned with organizational objectives.
  • Identify market trends, competitive landscape, and opportunities to position the organization effectively.
  • Lead, mentor, and manage a team of marketing professionals.
  • Foster a collaborative and high-performance culture within the marketing department.
  • Develop, implement, and maintain marketing policies and procedures.
  • Ensure compliance with industry regulations and ethical standards.
  • Oversee the organization's brand strategy and ensure consistent messaging across all channels.
  • Maintain brand integrity and positioning in the senior living market.
  • Implement brand guidelines and standards across all marketing channels.
  • Create and execute integrated marketing campaigns to drive brand awareness, lead generation, and resident acquisition.

    Preferred

    • strategic mindset, exceptional leadership skills, and a passion for creating impactful marketing initiatives in the assisted living/senior living industry.
      The Bristal Assisted Living logo

      The Bristal Assisted Living

      The Bristal stands as the premier provider of luxury senior living across the New York tri-state area. Our privately-owned communities in Long Island, Westchester, Manhattan, and New Jersey deliver personalized care that honors each resident's unique journey and celebrates their independence.What distinguishes The Bristal is our comprehensive approach to senior living. We create environments where residents continue enjoying lifelong interests while receiving tailored support. Our communities blend elegant accommodations with innovative programming designed to enrich daily life at every level of care - from independent living to assisted living and specialized memory care.Our team members are the heart of The Bristal experience. We foster an atmosphere of mutual growth and support, offering career development through our Career Paths Program and specialized training like our Hands-On & Hearts-In® sensitivity program. We believe that fulfilling careers lead to exceptional resident care, which is why we invest in those who share our commitment to improving seniors' lives.We are proud to be recognized as Great Place to Work® CertifiedTM, a true reflection of the supportive and empowering culture of our communities.With a quarter of a century legacy built on excellence, compassion, and genuine connection, The Bristal communities continue to set the gold standard for senior living communities that truly understand and honor each resident's individual story.

      Founded in 2000
      East Meadow, New York, USA
      821 employees (48 in marketing)

      Traffic Signals

      Monthly Visitors
      10.9K
      Monthly Google Ads Budget
      $84.9K
      Traffic Source Mix
      Search
      40.3%
      Direct
      42.9%
      Referral
      6.7%
      Social
      8.7%
      Paid
      1.4%

      Headcount Trend

      Current headcount: ~821

      Marketing Team

      Marketing Team Size
      45 (5% of company)