Responsibilities

• Leads the vision, creative strategy, and execution of 360° integrated marketing across the company’s global travel portfolio.
• Unites portfolio, brand, loyalty, product, partnerships, and performance into cohesive, high-impact marketing that inspires travel, deepens customer relationships, and drives measurable enterprise growth.
• Oversees integrated marketing and creative strategy across brands, loyalty, cobranded credit cards, mobile app, enterprise partnerships, and experience partnerships rooted in consumer passions including food & beverage, sports, music, wellness, and outdoor.
• Works with internal and external creative agency to build creative frameworks, and creative campaigns that ensure every campaign, message, and experience works together across the customer journey.
• Ensures clear, cohesive brand architecture and storytelling across every touchpoint, creating global consistency, clarity, and differentiation across the entire ecosystem while enabling meaningful relevance in local markets around the world.
• Define and lead 360° integrated marketing strategies across the portfolio, aligning brand storytelling with customer and commercial objectives.
• Orchestrate integrated campaigns across brands, performance, CRM, digital, mobile, partnerships, and experiential channels.
• Translate enterprise and regional priorities and insights into clear, actionable integrated marketing plans and briefs.
• Manage the interagency briefing process across internal/external creative agencies, paid and owned media, PR, social, experiential.
• Lead the development and activation of global creative frameworks and portfolio-level campaigns, rooted in clearly defined demand spaces that drive consistency, scale, and impact across continents.