Responsibilities

• Build the most trusted and emotionally compelling brand in fintech, a distinctive PayPal identity that earns consumer and merchant affinity, travels consistently from architecture through scaled production, and gives every product, business, and market a platform worth building on.
• Lead integrated brand and marketing strategy development, connecting brand investment to business outcomes and ensuring all brand-building efforts ladder up to enterprise and business unit growth priorities.
• Partner with the Chief Marketing & Corporate Affairs Officer and executive leadership team to shape long-range marketing strategy, define the marketing operating model, and prioritize investment across brand, performance, and product marketing.
• Serve as the strategic planning leader for the Marketing function, owning the annual planning process, portfolio prioritization, and marketing investment frameworks in close partnership with Finance and cross-functional leadership.
• Drive brand research and consumer insights to deepen understanding of brand health, perception, and equity, and translate findings into actionable strategy for leadership and agency partners.
• Lead the evolution of PayPal’s global brand architecture, positioning, and portfolio strategy, creating a unified platform that strengthens relevance, differentiation, and growth across consumer and merchant businesses.
• Lead brand positioning and messaging frameworks that are durable, differentiated, and able to stretch across a diverse product portfolio.
• Lead major brand transformation initiatives tied to enterprise strategy, ensuring the PayPal brand evolves alongside the company’s business priorities, product portfolio, and customer needs.
• Establish and run PayPal’s Brand Office; develop and enforce global brand standards, approval workflows, partner toolkits, and co-marketing guardrails.
• Lead brand education and enablement across marketing teams, agencies, and commercial partners.

Requirements

• 15+ years of progressive brand, marketing strategy, or integrated marketing leadership experience within large-scale, global, and highly matrixed organizations.
• 8+ years serving as the senior brand or strategy leader for a major consumer-facing business or brand within a complex technology, financial services, or similarly fast-paced global organization.
• Proven track record leading significant brand transformations, repositioning efforts, or portfolio evolutions that created measurable business impact and changed customer perception.
• Deep expertise in brand architecture, brand positioning, portfolio strategy, creative strategy, and large-scale brand transformation, with experience managing brands across multi-product portfolios and global geographies.
• Experience building brands that serve both consumer and business customers, ideally within B2B2C, platform, marketplace, commerce, fintech, or ecosystem-based business models.
• Demonstrated experience leading global organizations and building brand platforms that scale consistently across products, markets, channels, consumer and merchant experiences.
• Demonstrated experience developing and presenting brand and marketing strategies to executive leadership teams, CEO staff, and Boards of Directors of publicly traded companies.
• Strong command of brand research methodologies, consumer insights, and brand health metrics, with the ability to synthesize data and insights into clear, compelling strategic recommendations.
• Experience owning or significantly influencing marketing strategy, planning, and investment prioritization at an enterprise level.
• Proven ability to lead and influence in highly matrixed organizations, building cross-functional alignment and driving strategic outcomes without direct authority.