Vice President, GTM and Marketing at TAG - The Aspen Group | Chicago, IL | $250K/yr – $300K/yr

TAG - The Aspen Group

Vice President, GTM and Marketing

Chicago, IL (On-site)

$250K/yr – $300K/yrDirector/Executive15+ years expFull time

Posted 3 months ago

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Job Summary

Drive Aspen Dental’s GTM strategy and cross-functional execution to accelerate patient acquisition and lifetime value.

Must-have: 15+ years in marketing and proven GTM leadership in consumer healthcare.
Standout: Owns GTM strategy with cross-functional execution across marketing, ops, analytics, and product.

Job Description

Responsibilities

Define and lead Aspen Dental’s go-to-market strategy across products and services
Develop annual marketing strategy and quarterly initiatives, aligned to Aspen’s overall and category specific goals
Possess a deep understanding of target customers, including characteristics, pain points, behaviors, decision drivers and the customer journey
Develop clear segmentation, targeting, and positioning strategies to drive patient acquisition and lifetime value
Conduct market and competitor analysis to identify trends and understand what competitors are doing and why they are winning with consumers
Monitor business performance and develop action plans to address opportunities and improve the customer funnel
Partner cross-functionally with marketing, operations, analytics, sales, clinical, and product teams to successfully execute strategies and drive the business
Improve effectiveness and the ROI of marketing investments through optimization in partnership with marketing teams (paid media, social, CRM, web, analytics, insights)
Identify opportunities to innovate and differentiate our product offering, including new products, value-added services, product features and experiences. Develop and execute GTM strategy for new products / offerings to effectively bring to market.
Define and articulate value proposition, specific product positioning and compelling messaging that effectively communicates benefits to target patients and differentiates from competitors

Requirements

15+ years of experience in marketing, go-to-market strategy and/or product marketing roles
Proven success driving GTM strategy and execution in consumer-facing and/or healthcare organizations
Experience developing and bringing a new product offering to market strategically and commercially.
Strong analytical capabilities with a data-driven approach to decision-making Demonstrated ability to influence and lead cross-functional teams in a complex organization
Excellent leadership, communication, and stakeholder management skills
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
Entrepreneurial; takes ownership, innovates and drives amidst ambiguity
Desire to be part of a growth-oriented team and culture

Nice To Have

Experience leading field marketing or localized marketing programs at scale preferred
Experience with membership, subscription, or loyalty programs preferred

Benefits

A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match

TAG - The Aspen Group

3.2 Glassdoor

When we launched Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up with their dental health — affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients. Fast forward, and over 25 years later, we’ve launched more than 1000 Aspen Dental locations—by doing so, we are proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning.We come together to launch TAG – The Aspen Group, and we are officially expanding beyond dental to embrace a new vision. As we transform Aspen Dental, Chapter, ClearChoice, WellNow, and Lovet into one family, we’re setting out to achieve one simple goal together: to bring better healthcare to more people - because we believe in a future where health and wellness is accessible for all. While our vision now is broader, how we achieve it remains the same. The best care starts with the provider, and TAG exists to power them so they can meet patients where they are, no matter their specialty, and deliver better care. Because we know that at the end of the day, better healthcare is simple — empower the provider and their teams and the rest will follow.United as one group, we’re not just breaking down barriers, today we’re breaking through. We’re challenging the status quo. Together we can prove healthcare can be better for both providers and patients. Together we can bring better healthcare to more people.

Founded in 1998

Chicago, Illinois, USA

934 employees (112 in marketing)

www.teamtag.com

43% recommend to a friend

50% CEO approval