Vice President of Growth Strategy

USA (Remote)

$140K/yr – $175K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive growth strategy and campaigns that deliver measurable results across channels.

  • Must-have: 5+ years leading digital marketing agency teams with hands-on ROI-driven performance.
  • Standout: Establishing data and analytics frameworks to enable informed decisions and expansion opportunities.

Job Description

Responsibilities

  • Drive overall growth strategy and client outcomes by owning portfolio performance and ensuring campaigns consistently deliver measurable business results and exceed KPIs
  • Lead performance optimization across all marketing channels, ensuring efficient execution, continuous improvement, and high-quality delivery aligned to client goals
  • Build, lead, and develop high-performing teams by mentoring Directors and fostering a culture of accountability, collaboration, and continuous improvement
  • Oversee integrated, full-funnel marketing strategies that align acquisition, conversion, and retention to maximize revenue growth
  • Ensure strong marketing operations performance, driving efficiency, scalability, and effective execution across all client programs
  • Guide the evolution of agency products and operational protocols, adapting to new technologies and advancing performance marketing capabilities
  • Drive client retention and account growth by partnering with Client Services to strengthen relationships and expand lifetime value
  • Contribute to revenue growth and forecasting by aligning performance outcomes with business targets and identifying expansion opportunities
  • Establish and lead data and analytics frameworks, including clear metrics, reporting, and dashboards to enable informed decision-making
  • Maintain deep industry and channel expertise to ensure strategies remain competitive, innovative, and aligned with market trends

Requirements

  • BA/BS in Marketing, Business, or related field, or equivalent experience with 10+ years actively working in and contributing to digital marketing
  • 5+ years of leadership experience within a digital marketing agency, with a hands-on approach to guiding teams and outcomes
  • Deep, first-hand expertise across digital marketing channels with a proven track record of personally driving performance and ROI
  • Demonstrated ability to develop, execute, and scale data-driven marketing campaigns, staying closely involved in both strategy and execution
  • Strong, working knowledge of websites, social media, and full-funnel digital marketing, with experience applying these in real-world scenarios
  • Ability to analyze data directly, generate insights, and translate findings into clear, actionable strategies that drive results
  • Effective leader and communicator who actively collaborates across teams and contributes to decision-making, not just direction-setting
  • Proven problem-solver who identifies issues early and takes an active role in implementing practical, effective solutions
  • Highly organized and detail-oriented, with the ability to manage multiple priorities while staying engaged in the work
  • Curious, adaptable, and collaborative, with a positive attitude and a continuous improvement mindset grounded in doing, not just directing

Preferred

  • We have a special interest in finding candidates with excellent organization and communication skills.

Benefits

  • We live our values
  • Flexible and remote work culture that supports work / life balance
  • Progressive paid time off system where taking vacations and time off is encouraged
  • Our people
  • Everyone’s favorite part of working here is the people they work with
  • We are scrappy, curious problem-solvers
  • We are considerate, fair, good humans
  • We are fun and pun-loving, passionate about what we do
  • We are tenacious, committed, life-long learners
  • We care for our people and provide uncommonly good benefits
Etna Interactive logo

Etna Interactive

We're a full-service online marketing agency for elective healthcare practices who want the best in creative, tech, and search marketing. Enjoy strategic leadership and custom solutions that produce measurable results. It’s marketing that makes you MORE.

Founded in 2002
San Luis Obispo, California, USA
72 employees (33 in marketing)

Traffic Signals

Monthly Visitors
2.9K
Traffic Source Mix
Search
26.7%
Direct
53.2%
Referral
7%
Social
11.7%
Paid
1.3%

Headcount Trend

Current headcount: ~72

Marketing Team

Marketing Team Size
30 (42% of company)
Marketing Roles Posted (Last 30 Days)
1