Responsibilities

• Partner with executive leadership to develop and execute growth-focused marketing strategies that drive Medicare membership acquisition, retention, and enterprise expansion across the medical groups’ footprint.
• Lead strategic partnerships with Medicare health plans, brokers, and FMOs, overseeing innovative broker engagement, health plan collaboration, and co-op marketing programs that strengthen competitive positioning and accelerate membership growth.
• Direct community outreach initiatives, including events, partnerships, and grassroots programs, to increase brand awareness, build trust among Medicare-eligible populations, and enhance the organization’s reputation as a preferred healthcare provider.
• Oversee targeted provider, IPA, and regional marketing strategies in collaboration with Network Management and Operations to support panel growth, patient retention, and market expansion.
• Partner in the development and evolution of the organization’s brand and creative strategy, ensuring consistent, differentiated market positioning that supports long-term growth objectives.
• Collaborate with marketing leadership to design and execute integrated, multi-channel campaigns across direct mail, local media, digital, and field marketing channels to drive provider growth and enterprise goals.
• Ensure all Medicare marketing activities comply with CMS regulations and applicable industry standards.
• Serve as a strategic advisor to Operations, Network Management, Staff Model, and Clinical Leadership teams, aligning marketing initiatives with access, capacity, patient experience, and organizational growth priorities.
• Hire, coach, develop and terminate Marketing Department employees as necessary.

Requirements

• Bachelors of Arts degree in Business, Marketing, Communications or related field; or a minimum 7-10 years of experience in marketing management within Medicare managed care environment.
• Must have strong initiative and follow-through traits.
• Proficient in Microsoft Office
• Valid CA Driver License to attend local events

Benefits

• Health and Wellness: - Employer-paid comprehensive medical, pharmacy, and dental for employees - Vision insurance - Zero co-payments for employed physicians' office visits - Flexible Spending Account (FSA) - Employer-Paid Life Insurance - Employee Assistance Program (EAP) - Behavioral Health Services
• Savings and Retirement: - 401 (k) Retirement Savings Plan - Income Protection Insurance
• Other Benefits: - Vacation Time - Company celebrations - Employee Assistance Program - Employee Referral Bonus - Tuition Reimbursement - License Renewal CEU Cost Reimbursement Program