Responsibilities

• Growth Strategy & Operational Framework Development
• Formulate the company's overarching growth operations framework, establishing a comprehensive growth system spanning user acquisition, activation, retention, and conversion.
• User Growth & Conversion Optimization
• Drive user growth and conversion through initiatives such as airdrops, referral programs, trading incentives, staking rewards, and promotional campaigns.
• Trading Volume & TVL Growth Management
• Optimize trading volume on exchanges, TVL within DeFi protocols, and the structure of on-chain capital inflows to enhance overall platform activity.
• Growth Product & Mechanism Design
• Design growth-oriented product mechanisms—such as commission rebate systems, task-based systems, loyalty point programs, and incentive models—to foster expansion.
• Data-Driven Growth Operations
• Establish a comprehensive growth data framework; analyze key metrics including DAU, MAU, CAC, LTV, retention rates, conversion rates, and on-chain indicators (e.g., active wallet count).
• On-Chain & Off-Chain Growth Integration
• Synthesize on-chain data (blockchain metrics) with off-chain data (market trends and user behavior) to formulate unified growth strategies.
• Global Market Growth Execution
• Drive the localization and implementation of growth strategies across key regional markets, including Europe, Asia, the Middle East, and Latin America.
• Community & Ecosystem Growth Operations
• Manage Web3 communities across platforms such as Telegram, Discord, and X (formerly Twitter) to boost community engagement and user stickiness.
• KOL & Growth Channel Management
• Manage relationships with Key Opinion Leaders (KOLs), affiliate marketers, agency channels, and strategic partners to expand user acquisition channels.
• Growth Experimentation & Optimization
• Champion A/B testing, growth experiments, and model optimization to facilitate continuous iteration and growth improvement.The text includes 'Growth Experimentation & Optimization' as a standalone item.

Requirements

• Bachelor's degree or higher in Marketing, Data Analytics, Finance, Blockchain, or a related field.
• 20 years of experience in growth or operations, including at least 3–5 years of experience within the Web3/crypto industry.
• Familiarity with growth models specific to cryptocurrency exchanges, DeFi, NFTs, or the broader Web3 ecosystem.
• Proven track record of successful user growth or growth in trading volume/TVL.
• Proficiency in on-chain data analysis tools (familiarity with Dune, Nansen, Glassnode, etc., is preferred).
• Strong capabilities in data analysis and growth modeling.
• Excellent cross-functional collaboration and execution skills.
• Fluent in English; multilingual proficiency is a plus.

Preferred

• Multilingual proficiency
• Experience with on-chain data analysis tools (Dune, Nansen, Glassnode)