Vice President, Growth Marketing & Strategy

Greenwood Village, CO (On-site)

$175K/yr – $225K/yrSenior Level15+ years expFull time

Posted 4 days ago

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Job Summary

Own the enterprise commercial growth agenda across parks, hotels, and train properties, leading demand generation, strategy & market intelligence, analytics, and AI-enabled discovery initiatives to drive occupancy, rate, and profitability.

Lead growth strategies that improve demand capture, capacity utilization, direct booking contribution, and revenue performance across properties.
Align marketing investment with pricing, packaging, yield opportunities, and sales priorities to connect campaigns to measurable outcomes.
Partner with analytics to apply segmentation, testing, attribution, and first-party data to improve conversion and long-term guest value.

Job Description

Responsibilities

Commercial Growth & Demand Generation
Lead growth strategies that improve demand capture, capacity utilization, direct booking contribution, and revenue performance across parks, hotels, and train properties.
Partner with sales, revenue management, marketing, and property leadership to identify need periods, shoulder-season opportunities, soft booking windows, and under-leveraged guest segments.
Align marketing investment with pricing, packaging, yield opportunities, and sales priorities to ensure campaigns are connected to measurable commercial outcomes.
Develop targeted demand programs across transient, group, midweek, seasonal, and high-value audience opportunities.
Strategy, Planning & Market Intelligence
Serve as a strategic partner to the CCO in developing commercial growth roadmaps for parks, hotels, and train properties.
Use market analysis, competitive intelligence, scenario planning, and performance trends to identify risks and opportunities before they affect results.
Evaluate revenue levers, partnership opportunities, channel strategies, and technology investments that support profitable growth.
Translate insights into clear executive recommendations and practical activation plans.

Requirements

15+ years of progressive leadership experience in hotel commercial strategy, growth marketing, digital marketing, revenue management partnership, sales strategy, and enterprise revenue leadership.
Relevant experience in hospitality, lodging, resorts, parks, leisure, travel, or destination-based commercial organizations preferred.
Demonstrated ability to lead through influence across direct, matrixed, and cross-functional teams in a complex enterprise environment.
Strong financial and analytical capability across forecasting, budgeting, scenario modeling, booking pace, market segmentation, channel performance, occupancy, ADR, RevPAR, and profitability.
Deep expertise in performance marketing, CRM, digital acquisition, attribution, audience development, and distribution strategy.
Executive presence, strategic judgment, operational discipline, and the ability to translate complex information into clear decisions and actions.
Experience applying AI, automation, and emerging technologies to improve marketing performance, customer insight, productivity, and commercial decision-making.
The salary range is $175,000.00 - $225,000.00 based on experience + bonus incentive.

Preferred

Preferred familiarity with AI search, generative engine optimization, conversational search behavior, travel discovery platforms, or related digital discovery tools.

Benefits

For full-time employees, Xanterra offers a comprehensive benefits package including: Medical, Dental & Vision; HSA & FSA; Life & Disability; Accident, Hospital & Critical Illness; Pet Insurance; PTO and paid Holidays; 401(k) with Company Match; Employee Assistance Plan; Education Assistance; RTD-Denver transit pass for in-office employees, and Employee Discounts & Travel Deals.

Xanterra

The story of Xanterra Travel Collection begins in 1876 when talented visionary Fred Harvey struck a deal with the Atchison Topeka & Santa Fe Railroad to open restaurants (and later hotels and gift stores) at rail stops for weary travelers making their way west. The famous Harvey Houses were even the subject of the 1946 movie “The Harvey Girls,” about the women who worked at his restaurants, starring Judy Garland, Cyd Charisse, and Angela Lansbury. The Harvey empire was sold in the late 1960s to Hawaii-based Amfac Resorts, which later acquired TW Recreational Services, making Amfac the largest national and state park concessioner in the United States. In 2002, the company name was changed to Xanterra Parks & Resorts, and the company was acquired by The Anschutz Corporation in 2008. Over the years, Xanterra has expanded its operations to include the purchase of the Grand Canyon Railway & Hotel, and Windstar Cruises as well as pursued an expansion into adventure travel with the acquisitions of VBT Bicycling Vacations, Country Walkers and Holiday Vacations, and hotel properties near national parks (The Grand Hotel and Cedar Creek Lodge). Xanterra shares its ownership with two legendary, iconic hotels – The Broadmoor in Colorado Springs and Sea Island resort just off the Georgia coast. Today, Xanterra Travel Collection is upscale biking, walking, railway, cruising, sailing, touring, and hotel, offering exciting itineraries on six continents. # A World of Unforgettable ExperiencesRails, Trails, and Sails: Country Walkers, VBT Bicycling Vacations, Holiday Vacations, The Grand Canyon Railway & Hotel, Windstar CruisesProperties In and Near National Parks: Cedar Creek Lodge – Located Just Outside Glacier National Park, Glacier National Park, Grand Canyon National Park, The Grand Hotel at the Grand Canyon, Mount Rushmore National Memorial, The Oasis at Death Valley, Rocky Mountain National Park, Yellowstone National Park, Zion National Park

Greenwood Village, Colorado, USA

162 employees (6 in marketing)

www.xanterra.com