Vice President, Growth Marketing at Midi Health | San Francisco, CA | $250K/yr – $300K/yr

Midi Health

Vice President, Growth Marketing

San Francisco, CA (Remote)

$250K/yr – $300K/yrDirector/ExecutiveFull time

Posted 4 weeks ago

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Job Summary

Own the AI-native growth machine across media strategy, audience economics, and external partnerships with full funnel ownership and executive-ready storytelling.

Growth architecture: design the operating model, cadence, and testing for a data-driven demand engine.
Audience economics: define segments, LTV/CAC targets, and budget discipline across dual-motion products.
External ecosystem: manage agencies and contractors to scale in-house capacity with lean external support.

Job Description

Full-funnel media strategy across all paid channels — from awareness-building media (connected TV, streaming audio, high-reach digital) that fills the top of the funnel, to performance channels that convert it. You set channel strategy, testing direction, and the demand generation roadmap; your team executes buying, trafficking, and optimization against that strategy
Paid acquisition strategy across all performance channels — paid social, search, programmatic, and emerging — with full budget ownership and P&L accountability. You set channel strategy, testing direction, and the demand generation roadmap; your team executes buying, trafficking, and optimization against that strategy
The agency and contractor ecosystem: building and managing an external network of paid media specialists and performance agencies that extends the team's capacity without extending headcount. You know when to build in-house and when to buy externally, and you manage that portfolio actively
The performance system architecture: the operating model, optimization cadence, testing infrastructure, and decision protocols that channel execution runs on
Creative performance: you own the signal side of the creative-to-performance loop, working in continuous data exchange with a dedicated Creative Intelligence pod that produces AI-assisted creative at volume
Audience strategy: which customer segments to acquire, at what cost thresholds, with what evidence that LTV justifies the investment — including expansion into adjacent audiences beyond our current core
LTV:CAC by segment across a dual-motion portfolio — care visits and Rx on one side, a supplement line reaching 30 SKUs by end of 2026 on the other — with the analytical depth to make investment decisions that reflect the different unit economics and LTV profiles of each
Team development: evolving a team of five from channel specialists toward growth architects capable of operating in an AI-native performance environment
Executive and board communication on growth performance, acquisition strategy, and unit economics

Midi Health

3.9 Glassdoor

Modern healthcare for your second act.Get the midlife care you deserve, the prescriptions you need, and the coverage you've worked hard for.Midi Health is the largest virtual clinic for women in midlife. Midi clinicians are expertly trained in treating symptoms of hormonal changes in all women, including those at high risk for cancer, or experiencing menopause symptoms due to surgery or cancer treatment.Personalized Care Plans are holistic and designed to meet every patient’s unique needs.Virtual visits are available in all 50 states and covered by insurance.

Founded in 2021

Palo Alto, California, USA

506 employees (40 in marketing)

www.joinmidi.com

68% recommend to a friend