Responsibilities

• Develop and execute a comprehensive growth marketing strategy aligned with company objectives and revenue targets
• Own customer acquisition across paid and organic channels (e.g., search, social, display, affiliate, SEO)
• Lead lifecycle marketing initiatives, including onboarding, engagement, retention, and reactivation campaigns
• Build and optimize performance marketing programs with a strong focus on ROI, CAC, and LTV
• Establish a robust experimentation framework (A/B testing, multivariate testing) to continuously improve conversion rates
• Collaborate cross-functionally with Product, Sales, Data, and Engineering teams to drive growth initiatives
• Oversee marketing analytics, attribution models, and reporting to inform decision-making
• Manage and scale a high-performing growth marketing team
• Identify new growth opportunities, channels, and partnerships
• Ensure brand consistency while optimizing for performance and scalability

Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
• 10+ years of experience in growth marketing, performance marketing, or digital marketing leadership roles
• Proven track record of driving measurable growth in a high-growth or technology-driven environment
• Deep expertise in paid media, SEO/SEM, marketing automation, and analytics tools (e.g., Google Analytics, HubSpot, etc.)
• Strong understanding of customer funnels, attribution models, and conversion optimization
• Experience leading cross-functional teams and managing senior-level stakeholders
• Data-driven mindset with strong analytical and problem-solving skills
• Excellent communication and leadership abilities

Preferred

• Experience in SaaS, e-commerce, or high-growth startup environments
• Familiarity with customer data platforms (CDPs) and advanced segmentation strategies
• Experience scaling marketing operations in a remote or distributed environment

Benefits

• Comprehensive health, dental, and vision insurance
• 401(k) with company match
• Flexible remote work environment
• Generous paid time off and parental leave