Responsibilities

• Develop and execute adMarketplace's growth marketing strategy, aligning marketing investments with company growth objectives, pipeline targets, and revenue goals.
• Lead annual and quarterly growth planning, defining priorities, investment plans, success metrics, experimentation roadmaps, and marketing ROI targets.
• Partner with executive leadership to identify growth opportunities across advertiser and publisher markets and translate them into measurable marketing programs.
• Develop and execute integrated growth marketing programs, including account-based marketing (ABM), demand generation, and customer marketing, that generate qualified pipeline, accelerate pipeline progression, and drive account acquisition, expansion, and retention.
• Partner with Product Marketing, Product, Sales, and Business Development to bring new products, AI capabilities, and strategic commercial initiatives to market.
• Identify opportunities to improve campaign effectiveness, audience engagement, and pipeline conversion throughout the buyer journey.
• Build and scale the sales enablement function, equipping commercial teams with the messaging, insights, competitive intelligence, and resources needed to engage prospects and customers.
• Build a customer intelligence function that transforms customer insights, market trends, competitive intelligence, and campaign performance into actionable growth strategies.
• Partner with Product Marketing to translate product positioning and customer value into compelling sales enablement and growth marketing campaigns.
• Own the marketing measurement strategy, partnering with Revenue Operations to build dashboards, attribution models, and reporting that connect marketing investment to pipeline, revenue, and business outcomes.

Requirements

• 10–15 years of marketing experience, including 5+ years leading growth marketing, demand generation, or go-to-market teams within high-growth B2B organizations.
• Proven leadership experience within adtech, martech, SaaS, digital media, search, commerce media, performance advertising, or AI-powered technology companies.
• Demonstrated success developing and executing growth marketing strategies that generate qualified pipeline, accelerate revenue growth, and maximize marketing ROI through demand generation, account-based marketing (ABM), customer marketing, and sales enablement.
• Experience partnering closely with Sales, Product Marketing, Product, Business Development, Revenue Operations, and executive leadership to execute integrated growth strategies.
• Strong analytical mindset with experience using attribution models, CRM platforms, marketing automation, AI-powered tools, and performance analytics to inform strategy, measure marketing impact, and optimize investment decisions.
• Exceptional communication, executive presentation, and stakeholder management skills, with experience influencing cross-functional teams and leading high-performing organizations, agency partners, budgets, and strategic initiatives.
• Comfortable operating in a fast-paced, high-growth environment with evolving priorities, a bias toward experimentation, and a focus on measurable business outcomes.

Benefits

• We know you’ve come to expect comprehensive healthcare, wellness programs, paid time off, commuter benefits, and 401k matching from any company, so it’s a good thing we offer all of that and so much more. adMarketplace offers Summer Fridays, catered lunches, a fully stocked kitchen, ZogSports teams, happy hours and corporate retreats to encourage a strong work/life balance.