Responsibilities

• Lead media strategy for multiple marquee consumer/lifestyle and corporate client brands reviewing and strengthening media strategies, refining angles, and helping develop ideas that drive coverage and feature stories with key message pull-through.
• Develop earned media strategies in a rapidly evolving digital landscape. In this role, you will do more than just secure top-tier press coverage; you will pioneer how our brand is perceived by both human audiences and Artificial Intelligence.
• Demonstrate executive presence while serving as a trusted advisor to clients and colleagues, inspiring confidence through strategic counsel and exceptional communication skills
• As search behavior shifts from traditional blue links to AI-generated answers, you will be responsible for understanding and integrating Generative Engine Optimization (GEO) principles into our media strategies, ensuring efforts generate high-quality, authoritative, and fact-dense coverage that impacts brand visibility in LLMs
• Operationalize and organize centralized portfolio media approach and always-on scale of efficiency, sharing and reapplying resources, pitching efforts, calendars, cadence across brands.
• Help set and align achievable and stretch media KPIs, including real-time pivots and course-corrections based on changing media landscape.
• Actively monitor for media and macro trends as well as category shifts that could serve a major portfolio of CPG, consumer, lifestyle and b2b brands, including opportunistic culture-jacking moments in time for brand insertion and relevance.
• Provide proactive and reactive senior strategic media counsel to clients, including urgent media issues or response statements.
• Comfortably move across consumer and corporate clients and teams to ask sharp questions and gather critical insights for storytelling
• Lead media strategy in new business pitches, providing expert counsel on media relations strategies, and fostering innovative approaches to drive client and agency success.

Requirements

• Bachelor’s Degree.
• 12 -17+ years of related professional experience.
• Deep experience leading media relations and driving coverage across portfolio clients with multiple brands.
• Data-Driven: Proficiency with media monitoring and SEO/GEO tools (e.g., Cision, Meltwater, Ahrefs, Semrush, or emerging AI-tracking software).
• Sound creative and strategic media counsel and presentations to executives and building credibility with senior-level client contacts.
• Think strategically, creatively, and holistically about media programs.
• Deep experience in developing integrated media strategies and selling those strategies to current and prospective clients.

Nice to Have

• Experience as a media lead in new business pitches is preferred.

Benefits

• A workplace that’s alive with courage, ideas, respect and humanity.
• Professional growth and development programs to help advance your career.
• Comprehensive health care and wellness plans for your entire family.
• A 401(k) Savings Plan and Flexible Spending Accounts.
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays.
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits.