Vice President, Earned Media (Washington D.C.) at Burson | District of Columbia, USA | $75K/yr – $180K/yr

Burson

Vice President, Earned Media (Washington D.C.)

District of Columbia, USA (Hybrid)

$75K/yr – $180K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own the earned media practice with Beltway and DC-savvy storytelling, aligning media relationships and policy angles to drive measurable coverage while mentoring juniors and growing client trust.

Earned Media Ownership: Shape proactive strategies with DC/Beltway outlets and executive messaging.
Client and Cross-Function Coordination: Grow relationships, manage stakeholders, and guide cross-team projects to impact.

Job Description

Responsibilities

Leverage and build relationships with a variety of top tier, business and trade media including those in the mainstream, conservative and emerging media spaces.
Drive development of earned media relations strategies and tactics, delivering results.
Integrate and highlight Burson’s proprietary technologies to support innovative and creative earned media storytelling opportunities.
Serve as an SME in the Earned Media practice on D.C. and Beltway media, including the evolving reporter and newsletter landscape.
Support clients operating at the intersection of corporate reputation, policy and public affairs.
Play a lead role in mentoring junior team members and support professional development opportunities.
Develop and grow client relationships, acting as day-to-day point of contact.
Develop and/or edit key messages and media materials for corporate announcements or executives, including talking points, Q&As, news releases, etc. as needed.
Act as the client’s go-to source of information for industry and media trends and corresponding opportunities.
Support integrated teams and subject matter experts by helping drive projects forward and ensuring strong cross-functional coordination.

Requirements

Minimum 8 years of previous public relations work experience in the corporate communications and public affairs sector with top tier national and Beltway media. Agency experience is a plus.
Deep understanding of the Washington, D.C. media ecosystem and existing relationships with Beltway media and influencers.
Track record of developing proactive, positive storytelling for clients at the corporate level.
Experience supporting policy-oriented clients and understanding the intersection of earned media and policy influence.
Demonstrated media relations success including strategy and successful/measurable outcomes.
Experience managing media placements at global events is a plus, but not required.
A blended background in both account management and media relations.
Prior journalism, television production or newsroom experience is a plus.
Advanced writing skills, ability to write for senior level management and audiences adapting tone and style.
Ability to manage complex relationships diplomatically and consultatively.

Burson

Burson is the global leader in communications, purpose-built to create value for our clients through reputation. We reinvent how reputation creates competitive advantage for our clients, so they can lead today and far into the future.

New York, New York, US

3.6K employees (764 in marketing)

www.bursonglobal.com