Responsibilities

• Developing sharp, culturally informed social and content strategies that ladder into broader brand and business objectives
• Helping define and uphold the earned-first standard across social ideas, programs, and executions
• Owning the internal sell-in of social-first creative strategies by setting clear social and cultural POVs and aligning creative, brand, and cross-functional teams around them.
• Leading influencer and creator strategies, including POV development, casting guidance, and deliverable frameworks
• Collaborating closely with creative teams to build ideas and tactics that are socially native, culturally resonant, and built to earn attention
• Maintaining a strong pulse on pop culture, internet behavior, entertainment moments, and emerging social formats
• Building strong relationships with brand partners, agency collaborators, creators, and third-party platforms
• Representing the team in key meetings, working sessions, and presentations, including with senior stakeholders

Requirements

• 8-10+ years of experience in social, digital, PR, content, entertainment, publishing, brand, or advertising
• Proven experience developing social-first and/or earned-media–driven creative strategies
• A strong understanding of how content travels — including media planning, distribution, and amplification
• Chronically online. Deep fluency across social platforms, creator ecosystems, and internet culture
• Excellent research, writing, and presentation skills, with the ability to clearly articulate strategic POVs
• The ability to build strong, trusted relationships with internal and external partners
• A deep understanding of consumer behavior and cultural insight — you understand what makes people care, share, and participate
• The ability to back creative instincts with sound strategic and analytical reasoning
• Comfort operating with autonomy, judgment, and accountability in a fast-moving, evolving environment

Preferred

• Expertise in entertainment- and culture-driven social programming
• A strong point of view on emerging technology, platforms, cultural trends, and content formats
• Passion and/or excitement for Beauty and Personal Care.