Responsibilities

• Leading development of key strategic social deliverables ranging from campaign strategies to organic social content briefs and weekly trends reports
• Providing feedback on opportunities for improvement to process, strategy, etc. that exist within the client’s social team, from content calendars and storytelling frameworks to channel and content mix
• Overseeing a team of cross-functional social experts and ensure all work is best-in-class and aligned with client expectations
• Driving thought leadership around social channel mix, content development, engagement best practices, measurement and process
• Serving as a trusted advisor to the client and developing that relationship to strengthen the work
• Meeting with critical client stakeholders to understand challenges + opportunities for Social
• Create global guidelines for social, creator, measurement, etc. to scale best-in-class work across each regional team
• Integrate with full funnel plans to ensure cohesion on asset recommendations, test and learns, opportunities for conversion and brand stewardship
• Proactive thought leadership on emerging ways to connect social activity to brand equity and commerce, and how to modernize an approach to social amidst the rise of AI and new technology

Requirements

• 8 to 12 years of social marketing and strategy experience, with an emphasis on integrated expertise and leadership
• Experience in fashion, luxury or retail
• Deep agency experience including working on a portfolio of brands within an AOR
• A strong understanding of content development, creator and influencer marketing, social commerce and social analytics
• Superb experience leading creative thinking in the social space across channels and platforms
• The ability to develop strong relationships with internal and external partners
• A nose for new technology—plus a strong connection with entertainment and pop culture
• An ear for consumer insights—you get what makes people tick
• The ability to back up great creative ideas with sound analytical reasoning
• A strong, up-to-date point of view on social channels and content platforms and up and coming partners, practices and initiatives
• Poise and eloquence—when you speak with clients, they listen
• Willingness to travel—you’re open to new places, new faces and new ideas

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
• robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.