Responsibilities

• Leading teams working directly in Marketing Automation and Email Service Provider platforms to build dynamic, data-driven marketing campaigns
• Developing and leading the implementation of solutions to drive highly personalized cross-channel execution
• Identifying process improvements and creating solutions to be implemented across marketing programs
• Exploring and identifying opportunities to use automation and AI to enable personalization and drive efficiency in our process
• Identifying opportunities and providing recommendations for platform optimization through strong understanding of product roadmaps in correlation to client business goals
• Assessing our client’s capabilities to execute based on project needs and make technology and operational recommendations to fill gaps
• Identifying and exploring vendor solutions to meet client needs, including partnering with them through vendor selection processes
• Working with cross-capability leaders to develop strategic recommendations and to bring a technical and operational perspective to consultative projects
• Developing strong relationships with client leaders and leveraging them to uncover new workstreams to drive business growth
• Support new business and client growth initiatives through proposal development, scoping and pitch presentations

Requirements

• 10+ years of experience in a direct marketing environment with data-oriented responsibility and client-leadership experience (preferably at a marketing agency)
• Experience managing a large operations team inclusive of onshore and offshore resources. Experience with a global brand preferred
• Deep familiarity with the digital marketing environment and marketing technology landscape
• In-depth knowledge of the CRM and Marketing Automation technology landscape and how it fits it to the broader MarTech ecosystem
• Experience with Adobe Campaign is strongly preferred, with Campaign v8 experience a plus
• A demonstrated passion for the latest marketing technologies and proven success in bringing these technologies to life for clients
• Ability to assess the capability and maturity of a marketing technology toolset and make recommendations to optimize to meet business needs
• Demonstrated aptitude and interest in driving innovation in the direct marketing space
• Superb communication, presentation, selling, solutions forward thinking and training skills – you’re articulate, concise, engaging and effective
• An impressive track record of project management and performance management skills – you’re known for your ability to coach and develop talent, inspire and drive change, and bring varied groups together to collaborate
• Willingness to travel

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parential and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off