Vice President, Digital and Social Media Strategy

District of Columbia, USA (On-site)

$115K/yr – $120K/yrSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

Drive organic digital strategy and analytics for client programs across accounts, coordinating with PR and media relations as a senior, client-facing strategist.

  • Own digital, social, strategy and analytics voice across accounts in partnership with corporate comms.
  • Must-have: 5+ years in organic digital communications and analytics including social, SEO, and long-form channels.
  • Standout: Experience leading a digital-first creative process.

Job Description

Responsibilities

  • Serve as a digital, social media, strategy and analytics voice across accounts, working in concert with corporate communication teams through their own outstanding client relationship skills
  • As digital ambassador, explain the intricacies of organic digital communications, analytics and social media to those who are not fully familiar with organic digital communications
  • Help clients better tell their stories and drive engagement with key audiences across digital channels
  • Work seamlessly with different account teams, simultaneously managing various client programs, developing high quality, client-ready materials, providing actionable client counsel, and problem solving
  • Proactively provide account teams with regular project status updates to ensure awareness and demonstrate progress toward meeting deadlines and KPIs
  • Be an expert at working with creators and influencers at a variety of levels and creative in their incorporation into overall strategies
  • Be the voice for organic digital strategy and analytics on integrated retainer and project engagements while ensuring coordination with media relations and other earned media efforts
  • Develop and execute high-quality digital and social media deliverables including analytics & listening reports, content strategies/calendars, social media posts and other digital communications materials
  • Be client-facing and comfortable communicating directly with clients

Requirements

  • 5+ years working in organic digital communications and specifically in digital media, including social media, SEO and long-form channels
  • Expertise in digital analytics, including Web Analytics, SEO and Social Media Analytics
  • Experience working with PR and media relations professionals and/or teams and a basic understanding of media relations, traditional communications, etc.
  • Experience with Adobe Creative Suite, WordPress or Squarespace is a plus.
  • Experience leading a digital-first creative process. Having led a dedicated creative team is a plus.
  • Business development potential is highly desirable.
  • Bachelor’s degree or higher in Marketing, Business, Communications or other related

    Benefits

    • SKDK is committed to pay equity. SKDK believes the target base compensation in this role is between $115,000-$120,000. In addition to base salary, SKDK considers other key components as part of total compensation, including but not limited to an annual discretionary bonus, commission on new business, and a comprehensive benefits package. Actual base compensation is influenced by a wide array of factors, such as skillset, level of experience, and location.
    • SKDK provides a generous benefits package including excellent coverage for health, vision, and dental insurance premiums; paid parental leave; time off including vacation, holidays, and sick time; 401(k) with an employer contribution, reimbursement for cellular service, public transportation benefits, and additional benefits.
    • SKDK believes in the growth and development of all our employees and therefore we offer:
    • Professional development and career guidance
    • Opportunities for advancement
    • Participation in Employee Resource Groups
    • A collegial and supportive office environment
    • Equal Opportunities
    SKDK logo

    SKDK

    3.1 Glassdoor

    SKDK provides strategic advice, public relations, crisis communications, advertising, direct mail, and research to national and international companies, advocacy organizations, associations, leading non-profit organizations, and elected officials and candidates from the White House to State Houses across the country.

    Founded in 1993
    Washington, District of Columbia, USA
    233 employees (52 in marketing)
    59% recommend to a friend
    68% CEO approval

    Traffic Signals

    Monthly Visitors
    9.7K
    Traffic Source Mix
    Search
    42.6%
    Direct
    49.7%
    Referral
    3.7%
    Social
    2.9%
    Paid
    0.9%

    Headcount Trend

    Current headcount: ~233

    Marketing Team

    Marketing Team Size
    44 (19% of company)
    Median Career Experience
    17.5 years
    Median Tenure
    0.9 years

    Recent News