Drive omnichannel paid media strategy and ROI at scale, owning budgets, forecasting, and a high-growth marketing team.

• Own end-to-end digital marketing strategy and ROAS targets.
• Translate business objectives into clear performance marketing plans.
• Ideate, test, launch, and scale paid media campaigns across major platforms.
• Continuously optimize creative, targeting, funnels, and spend to maximize ROI.
• Make rapid, data-driven decisions on where to double down, pause, or kill campaigns.
• Integrate AI into marketing initiatives to optimize resources.
• Manage and allocate significant paid media budgets.
• Build forecasting models tied to spend, CAC, LTV, and revenue outcomes.
• Partner with Finance and Leadership to align spend with growth targets.
• Oversee creative strategy in partnership with internal teams to convert, not just look good.

Requirements

• Required – Proven success leading omnichannel, performance-driven and data-informed digital marketing and paid media.
• Demonstrated track record of meeting or exceeding ROAS targets.
• Experience managing large ad budgets with accountability for results.
• Strong analytical and financial mindset (CAC, LTV, ROAS, contribution margin).
• Experience leading, hiring, and developing marketing teams.
• Comfortable operating in a fast-paced, high-accountability environment.

Preferred

• Experience scaling marketing in a high-growth company.
• Background in direct response, performance marketing, or growth marketing.
• Experience building or selling marketing services externally.
• Familiarity with global campaigns and international audiences.