Drive end-to-end digital marketing for Focus Features’ theatrical slate, guiding strategy from production through post-release with results-driven campaigns.

• Own the end-to-end digital marketing strategy for Focus Features’ theatrical slate, from long‑lead positioning while in production through post-release, ensuring each campaign is creatively distinctive and results driven.
• Lead digital strategy, platform approach, and campaign architecture in partnership with marketing leads, publicity, research, creative, and media teams.
• Act as a key digital liaison to filmmakers, talent, and external partners, shaping authentic digital storytelling.
• Oversee all campaign digital tactics, activations, asset development, talent-first content, influencer events, websites, banners and partnerships.
• Lead and mentor a high-performing digital marketing team, setting expectations and fostering collaborative, accountable culture.
• Champion innovation and experimentation across platforms, formats, and technologies.
• Coordinate RFP processes and management of agency partners to execute campaigns.
• Collaborate with international and home entertainment teams to coordinate digital strategy for each release.
• Create innovative, first-to-market programs with platforms that maximize ROI and earned media potential.