Vice President of Digital Marketing

Fishers, IN (On-site)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive the Cadillac Formula 1 Team's global digital marketing strategy and fan growth across social, content, SEO/SEM, and paid media.

  • Must-have: Proven senior digital marketing leadership with fan acquisition in sports/entertainment
  • Standout: Experience leading cross-functional teams and delivering ROI
  • Standout: Passion for motorsport and familiarity with Formula 1 ecosystem

Job Description

Responsibilities

  • Develop and execute the team’s global digital marketing strategy across social media, content, SEO/SEM, email and emerging platforms
  • Lead a multidisciplinary team of digital marketers, content creators, designers and analysts working closely with our Creative team
  • Oversee the production of engaging, high-quality digital content aligned with brand values and sporting objectives driving both digital and social marketing forward, building and growing our fanbase
  • Drive fan engagement and commercial growth through innovative digital campaigns
  • Collaborate closely with commercial, PR, and technical teams to integrate digital strategies into broader team objectives
  • Analyze performance metrics, optimize campaigns and report on ROI to senior stakeholders
  • Stay ahead of industry trends, digital technologies and competitive strategies to maintain our leading edge

Requirements

  • Proven experience in senior digital marketing roles, driving fan acquisition, running social accounts, building fan bases, preferably within sports, entertainment, or high-performance industries
  • Exceptional leadership and team management skills
  • Strong understanding of global social media platforms, digital analytics, content marketing and paid media
  • Creativity combined with a data-driven mindset
  • Passion for motorsport and an understanding of the Formula 1® ecosystem is highly desirable
  • Excellent communication and stakeholder management abilities
  • Experience managing high-profile campaigns and delivering results under tight deadlines

Benefits

  • healthcare
  • generous time off
  • huge potential for career development
Cadillac Formula 1® Team logo

Cadillac Formula 1® Team

The Cadillac Formula 1® Team is The American Original—bringing a bold, American-led vision to the future of Formula 1TM. Set to join the grid in 2026, the team is built from the ground up and designed for the global stage—driven by innovation, shaped for culture and engineered to deliver long-term brand affinity. With operational hubs in Fishers (Indiana), Silverstone (UK) & Cologne (GER), we're creating a platform that blends world-class racing performance with commercial and cultural relevance. Powered by the strategic and commercial leadership of TWG Motorsports and the technical excellence of General Motors, the team combines deep motorsport expertise, cross-platform capability and a legacy of American engineering. At its heart is Cadillac—a brand defined by bold ambition, design innovation and modern American luxury. The Cadillac Formula 1® Team reflects the ambition, optimism and ingenuity that define the American spirit—balanced with global sensibility and deep respect for the sport’s legacy.

671 employees (28 in marketing)

Traffic Signals

Monthly Visitors
301.9K
Traffic Source Mix
Search
29.7%
Direct
28.1%
Referral
10.3%
Social
30.4%
Paid
1.1%

Headcount Trend

Current headcount: ~671

Marketing Team

Median Career Experience
11 years
Median Tenure
1.5 years

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