Digital Marketing Project Manager
LOCOMOTIVE Agency
USA (Remote)
$65K/yr - $72K/yrAgencyFull-timeSenior level5+ years exp.
6 hrs ago
Vice President - Digital, Healthcare
District of Columbia, USA (Hybrid)
$140K/yr – $180K/yrSenior Level8+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive leadership of social strategy for a healthcare client, aligning brand, content, and paid/social tactics across teams.
- Must-have: 8+ years in healthcare social/digital with HIPAA/FDA-regulated experience
- Standout: Cross-functional leadership and budget/timeline management in an integrated team
Job Description
Responsibilities
- Serve as a senior social strategy contact for a major healthcare client
- Develop and implement innovative social brand and social content strategies that are integrated with overall client marketing objectives and goals
- Collaborate with agency partners to develop and implement integrated media strategy, media planning, and program execution
- Lead development of social media management standards, policies and rules of engagement for social channels
- Help deploy an industry-leading technology stack that supports insights development, audience intelligence, and performance measurement
- A balance of writing and analytical skills with an ability to translate research and data into actionable insights.
- Proficiency in utilizing social and digital technological innovations to advance current client offerings and engagements
- 8+ years of social and digital experience within healthcare industry (client-side), advertising and/or PR agency
- Experience working with complex HIPAA and FDA-regulated issues a must
Requirements
- 8+ years of social and digital experience within healthcare industry (client-side), advertising and/or PR agency
- Experience working with complex HIPAA and FDA-regulated issues
Nice To Have
- Familiarity with oncology and related fields is beneficial
- Experience with AI applications in social/digital spaces (e.g., evolving AI-enabled roles)
Benefits
- Medical & Prescription
- Dental
- Vision
- Flexible Spending Accounts
- 401(k) with discretionary employer match
- Employee Stock Purchase Plan
- Short-Term Disability, Long-Term Disability & Life Insurance
- Vacation, Sick & Personal Days
- 14.5 Paid Company Holidays
- Parental Leave
Porter Novelli
Porter Novelli is the strategic communications company, fueled by innovation, empowering clients to do business better in an ever-changing world.
Traffic Signals
Monthly Visitors
5.5K
Traffic Source Mix
Search
37.4%
Direct
48.3%
Referral
6.8%
Social
6.3%
Paid
1.1%
Headcount Trend
Current headcount: ~970
Marketing Team
Marketing Team Size
127 (13% of company)
Median Career Experience
5 years
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
4
