Responsibilities

• Lead and develop a team with 5-6 direct reports, setting clear objectives and supporting career growth.
• Own end-to-end execution across digital marketing activation channels and referral/email activation, ensuring readiness from intake through launch.
• Drive measurable quality improvements by strengthening submission accuracy, reducing rework, and improving controls and process documentation.
• Establish operating rhythms for planning, prioritization, governance, and performance reporting across the channel roadmap.
• Partner with marketing strategy, compliance, controls, technology, and agency teams to manage dependencies, risks, and delivery tradeoffs.
• Implement process improvements that increase speed-to-market, scalability, and consistency across channels.
• Expand automation and AI-enabled tools to reduce manual effort, improve validation/defect detection, and streamline reporting.
• Strengthen capacity and resiliency by increasing cross-training and role clarity across channels.
• Communicate progress, risks, and decisions clearly to senior stakeholders and drive timely escalation when needed.