Vice President, Creator Management

New York, USA (Remote)

$170K/yr – $190K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive and manage Creator Management, owning end-to-end creator campaigns and cross-functional alignment in a startup setting.

  • Own and mentor the Creator Management team, shaping campaign strategy and execution.
  • Lead end-to-end creator campaigns from discovery through post-tracking.
  • Leverage a broad network of creators, managers, and agents for partnerships.

Job Description

Responsibilities

  • Lead, mentor, and manage the Creator Management team, providing guidance on campaign strategy, execution best practices, negotiation tactics, and creator relationships.
  • Oversee the end-to-end execution of creator campaigns, ensuring timely delivery, adherence to brand guidelines, and achievement of campaign objectives, from initial discovery through post-tracking.
  • Act as the primary liaison, coordinating with Client Management, Creative, Performance Media, and Strategic Partnerships teams to ensure seamless collaboration and cross-functional alignment on campaign needs and deliverables.
  • Manage creator casting, negotiation of fees, and contracting process, leveraging an extensive network of industry contacts (creators, managers, agents) to secure optimal partnerships.
  • Develop, implement, and refine processes and organizational structures for the Creator Management department, particularly within a startup environment.
  • Monitor and analyze campaign performance using online tracking and brand measurement tools, providing insights and ensuring the team integrates data-driven feedback into future strategy.
  • Stay current on the latest trends, innovations, and best practices across all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube) to inform campaign strategy.
  • Maintain meticulous records of creator partnerships, contracts, content schedules, and campaign materials.

Requirements

  • At least 10 years of experience which includes direct experience executing creator campaigns.
  • Must have experience managing a high-performing team including leading and developing team members.
  • Experience managing and coordinating projects in a fast-paced environment.
  • Extensive network of industry contacts including Influencers, managers, agents, etc.
  • Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube).
  • Up-to-date on the latest trends and innovations in the social realm.
  • Proven track record leading and mentoring a dynamic team of Creator Managers to ensure they strategize pre-sale planning and effectively execute campaigns.
  • A passion and understanding for working closely with creators, agents, and managers.
  • Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials.
  • Working knowledge of online performance tracking and brand measurement tools.

Benefits

  • medical coverage
  • dental
  • vision
  • disability
  • 401K
  • parential and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off
Influential logo

Influential

2.8 Glassdoor

Influential is the global leader in influencer marketing, founded in 2013, and is the only influencer company that is a preferred partner of all major social media platforms. Influential uses the industry’s richest data, powered by the smartest AI and human intelligence, to precisely match audiences with creators delivering ROI and measurable business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpins everything we do, and we are trusted by over 60% of Fortune 500 brands.

Founded in 2013
Las Vegas, Nevada, USA
483 employees (119 in marketing)
28% recommend to a friend
43% CEO approval

Traffic Signals

Monthly Visitors
18.3K
Traffic Source Mix
Search
34.3%
Direct
55.3%
Referral
5.5%
Social
3.4%
Paid
1.3%

Headcount Trend

Current headcount: ~484

Marketing Team

Marketing Team Size
110 (23% of company)
Median Career Experience
15 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$51.5M
Last Raise
$15M
Convertible Note, 4 years ago

Funding History

  • Nov 2021
    Convertible Note • $15M
  • Jun 2018
    Series B • $12M
  • Sep 2017
    Series Unknown • $14.5M

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