Responsibilities

• Lead the team driving creative development and content execution for Vikings storytelling across digital, broadcast, and live entertainment platforms.
• Oversee the development of original programming, documentary storytelling, and digital-first content initiatives.
• Ensure content reflects the Vikings brand while strengthening fan engagement and expanding audience reach.
• Champion inclusive and accessible storytelling that resonates across diverse fan communities.
• Provide executive leadership across production, broadcast programming, and game presentation.
• Oversee planning and execution of broadcast shows, digital programming, and in-stadium entertainment.
• Provide strategic oversight and partnership in the management, optimization, and future planning of high-value production assets and infrastructure across Twin Cities Orthopedic Performance Center and U.S. Bank Stadium, including studio capabilities, control rooms, and in-venue digital systems.
• Ensure operational excellence across production planning, scheduling, budgeting, and creative execution.
• Deliver best-in-class fan entertainment experiences at Vikings games and major events.
• Partner with business leaders to develop branded content and storytelling opportunities for corporate partners.

Requirements

• 10+ years of experience in media production, sports broadcasting, entertainment production, or content leadership.
• 5+ years of people leadership experience, including coaching, developing, and managing high-performing teams.
• Broad expertise in sports media, fan engagement strategies, and integrated multi-platform content ecosystems.
• Ability to translate brand strategy and fan insights into compelling, cohesive storytelling and innovative content experiences.
• Experience driving content monetization initiatives and cultivating high-value media, partnership, or commercial opportunities.
• Executive presence with the ability to influence at the leadership level and remain credible with staff at all levels.
• Degree in a relevant field or equivalent experience preferred.
• Ability and willingness to work evenings, weekends, holidays and travel as needed.