Vice President, Creative Planning, Brand Experience

New York City, NY (On-site)

$150K/yr – $210K/yrSenior Level10+ years expFull time

Posted 6 days ago

Job Summary

Own and drive integrated creative strategy from brief through execution, shaping campaigns and concepts while collaborating with multidisciplinary teams and clients to turn culture into measurable business results.

  • Lead concept development and client storytelling from brief to delivery
  • Collaborate across disciplines to build connected, integrated programs
  • Turn cultural insights into opportunities that drive business value

Job Description

Responsibilities

  • Create ideas that earn attention. Turn client business challenges, strategic insights, cultural cues, audience behaviors, and data into distinctive creative territories, platforms, campaigns, activations, and integrated brand experiences that get noticed, talked about, and acted on.
  • Lead creative development from brief to execution. Shape campaign approaches; lead brainstorms, workshops, and concept development; and ensure the work stays strategically grounded, creatively ambitious, audience-relevant, and true to the core idea.
  • Raise the creative bar. Set a high standard for originality across the work. Originate, review, and strengthen concepts, creative rationales, campaign narratives, POVs, plans, decks, and other client-facing materials — pushing teams beyond the expected and making good ideas better.
  • Be a trusted creative voice with clients. Serve as a creative partner to key clients, presenting and selling ideas with clarity and conviction, connecting creative choices to business value, navigating feedback, and building the trust required to bring ambitious ideas to life.
  • Build integrated ideas with multidisciplinary teams. Partner closely with other specialists to turn earned-first ideas into connected programs across channels. Be a strong creative voice and collaborative partner within integrated agency teams.
  • Turn culture into creative opportunities. Stay close to culture shifts, communities, audience behavior, earned and social media and creator trends, technology, and the marketplace.
  • Help win new business and grow existing relationships. Play a leading creative role in pitches and organic growth opportunities, helping shape the central creative idea, pitch narrative, integrated activations, and presentations that make our thinking distinctive and compelling.
  • Make the team and the work better. Create productive conditions for creativity: lead working sessions with clarity, give useful creative direction, solve problems collaboratively, and help people get to stronger work.
  • Expand how we create. Explore emerging storytelling approaches and technologies that can unlock new forms of creativity, improve how teams develop ideas, and ultimately produce better outcomes for clients.

Requirements

  • 10+ years of experience in creative strategy, planning, integrated marketing, communications, or a related creative environment, with at least 5 years focused on consumer brand strategy and communications
  • Proven expertise working with integrated consumer communications programs for categories such as CPG, food, wellness, lifestyle, parenting, retail, consumer tech, or other fast-moving consumer brands
  • Experience working in an agency environment or closely with cross-functional agency teams is strongly preferred
  • You have demonstrated ability to translate client business priorities into smart communications strategies, integrated workstreams, compelling creative platforms, and clear action plans for teams.
  • You possess a deep understanding of how earned media, influencer, social, experiential, partnerships, content, and digital channels work together to build modern brand relevance and drive measurable outcomes.
  • You have a sharp eye for culture, trends, communities, and conversation shifts, with the ability to turn emerging stories into timely, ownable client opportunities.
  • You have experience developing creative concepts for standout campaigns, pitches, brand moments, activations, or creative concepts.
  • Bachelor's degree in communications, marketing, advertising, writing, design, strategy, or a related field
  • You are a curious, entrepreneurial, and solutions-oriented mindset, with the confidence to challenge convention, encourage fresh thinking, and turn friction into opportunity.
  • You have comfort and curiosity around integrating AI tools into communications planning, creative development, workflows, reporting, and team processes.

Benefits

  • You will receive a competitive base salary and bonus opportunity
  • You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan.
  • Monthly allowance for cell phone, office equipment, etc.
  • Generous PTO policy with paid maternity/paternity leave
  • Transit benefits
  • Professional learning and development opportunities
  • Workplace flexibility
  • On-site and off-site social gatherings
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Ruder Finn

Ruder Finn is one of the world’s largest independent global communications and creative agencies. Founded in 1948, Ruder Finn has defined and redefined PR for 75 years, shaping communications that move industry-defining brands, companies, and leaders from what’s now to what’s next. Ruder Finn provides clients with bold communications strategies based on a global perspective and localized market knowledge that redefine leadership, reimagine the marketplace, and rethink customer experiences. The agency is organized around five core areas of expertise—Healthcare, Technology, Commerce, Leadership and Workplace—with AI-powered creative hub RF Studio53 and tech incubator RF TechLab providing cutting-edge predictive analytics, breakthrough creative, and customer-focused digital engagement. Ruder Finn has offices across 3 continents including the U.S., Asia and Europe. Wholly owned agencies within Ruder Finn Group include: Ruder Finn Inc., RF Studio53, RF Engage, Touchdown, Peppercomm, RF Comunicad, Mantis, jacobstahl, RF Bloom. For more information visit www.ruderfinn.com.+++At Ruder Finn we value integrity and transparency in our recruitment process. We have become aware of fraudulent actors impersonating our company on platforms like Telegram and similar communication platforms, falsely claiming to conduct job interviews. We want to clarify unequivocally: We Never Charge for Job Interviews or Ask for Your Financial Information: Our recruitment process does not involve any form of payment from candidates at any stage. If you’re being asked for payment or your financial information, it is not us! All our job-related communications come exclusively from our official email addresses (ending with @ruderfinn.com). If you are contacted for an interview or a job offer and have doubts about its legitimacy, or if you have any other questions, please contact us via our official website or official LinkedIn channel.

Founded in 1948
New York, New York, USA
920 employees (158 in marketing)

Salaries

Posted range

$150K/yr – $210K/yr

Taken straight from the job posting.

See all Ruder Finn salaries

Marketing Team

Marketing Team Size
130 (14% of company)
Marketing Roles Posted (Last 30 Days)
11

Traffic Signals

Monthly Visitors
8.7K
Traffic Source Mix
Search
34.6%
Direct
49.2%
Referral
7.7%
Social
7%
Paid
1.4%

Headcount Trend

Current headcount: ~920
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Vice President, Creative Planning, Brand Experience

Ruder Finn · New York City, NY · On-site