Responsibilities

• Assist senior team members in developing comprehensive media plans tailored to meet client objectives, target audience demographics, and campaign budgets
• Help conduct thorough research and analysis of market trends, consumer behavior, and competitor activities to inform media strategy development.
• Support the team in identifying optimal media channels and platforms for campaign delivery, including digital, social, traditional, and emerging media opportunities
• Assist in the process of negotiating and securing favorable media placements, ad rates, and partnerships.
• Collaborate with internal teams, including account managers, creative teams, and data analysts, to align media strategies with overall campaign objectives and messaging
• Learn to utilize media planning tools and software to analyze audience insights, media performance data, and campaign metrics.
• Help monitor campaign delivery and performance in real-time to ensure campaign success and adherence to KPIs.
• Stay abreast of industry trends, new media technologies, and best practices to drive innovation and maintain a competitive edge in the marketplace.
• Foster strong relationships with media vendors, publishers, and technology partners to stay informed of new opportunities for clients.
• Assist in providing regular updates, reports, and insights to clients and internal stakeholders on media performance and trends

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or related field. Advanced degree or relevant certifications a plus.
• 0-2 years of experience (including internships) in media planning, buying, or related roles within an advertising agency, media agency, or brand marketing
• A foundational understanding of (and eagerness to learn more about) media planning principles, methodologies, and industry trends across digital, traditional, and emerging media channels.
• Familiarity with or a strong willingness to learn media planning and analytics tools, such as Nielsen, comScore, Google Analytics, Adobe Analytics, etc
• Emerging analytical skills with the ability to interpret data and help draw insights to optimize campaign performance.
• Excellent communication and presentation skills with the ability to effectively articulate concepts to internal teams
• Ability to manage multiple projects and deadlines in a fast-paced, deadline-driven environment
• Detail-oriented with strong organizational skills and the ability to prioritize tasks and manage time effectively
• Collaborative team player with a proactive attitude and a passion for innovation and continuous learning in the media landscape.

Preferred

• Advanced degree or relevant certifications a plus.