Vice President, Corporate

District of Columbia, USA (Hybrid)

$119K/yr – $155K/yrSenior Level9+ years expFull time

Posted 5 weeks ago

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Job Summary

Lead earned media strategy for cross-function campaigns, guiding senior client counsel and relationship-building with top outlets to drive large-scale coverage.

  • Own earned-first planning and media materials that win across national, local, and multicultural outlets.
  • Partner with client and agency leaders to shape campaigns, KPIs, and senior advisory work.
  • Develop and mentor junior staff while pursuing new business opportunities and pitches.

Job Description

  • Shape and execute integrated communications strategies in partnership with agency and client teams
  • Counsel and interact effectively with clients and leaders at client organizations
  • Build and maintain excellent relationships with top-tier media across business, national/local broadcast, multicultural and lifestyle verticals
  • Immersed in the media and cultural landscape, as well as emerging issues that may impact clients directly or indirectly
  • Approach client work with curiosity — always seeking to understand the brand, its competitors, and the broader industry context
  • Proactively and reactively craft compelling, newsworthy stories that drive earned coverage
  • Develop strategic, earned-first plans and write high-quality media materials, including pitches, press releases, and messaging documents
  • Deliver consistently high-caliber work with a client-first mindset and sharp attention to detail
  • Collaborate with agency and inter-agency partners, serving as a key contributor across teams to drive alignment and deliver cohesive, large-scale campaign work
  • Mentor and develop junior team members through hands-on guidance, feedback, and professional development
  • Cultivate and participate in new business opportunities and pitches
  • 9-12 years of experience
  • Experience leading integrated teams that collaborate effectively and deliver high-impact outcomes
  • Experience leading integrated media projects from start to finish, working with teams across various disciplines
  • Robust earned strategy and media relations experience
  • Experience providing counsel to senior leaders
  • Bachelor’s degree
Weber Shandwick logo

Weber Shandwick

Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 Most Innovative Companies list, one of Fast Company’s Best Workplace for Innovators in 2023, PRWeek’s 2024 Global Agency of the Year, ranked #1 on PRovoke’s Global Creative Index in 2024 and honored on Ad Age’s A-List in 2024 & 2020 and Best Places to Work in 2019, in addition to being awarded Campaign Global’s PR Agency of the Year in 2023. Weber Shandwick was the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity, including earning the PR industry’s first-ever idea-led Cannes Grand Prix in the Brand Experience & Activation category and cumulatively earning more than 225 Cannes Lions. Weber Shandwick has also been named PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranked #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention on the Gartner Magic Quadrant for Global Marketing Agencies in 2021, as the only PR agency featured.  Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective – the strategic communications and consulting network. For more information, visit https://www.webershandwick.com/. Social Media Community Guidelines: http://bit.ly/wssocialterms

Founded in 2001
New York, NY, US
4.4K employees (1,170 in marketing)

Traffic Signals

Monthly Visitors
74.1K
Traffic Source Mix
Search
36%
Direct
46.1%
Referral
5.6%
Social
11.7%
Paid
0.4%

Headcount Trend

Current headcount: ~4.4K

Marketing Team

Marketing Team Size
882 (20% of company)
Median Career Experience
14 years
Median Tenure
7 years
Marketing Roles Posted (Last 30 Days)
36

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