Vice President, Corporate and B2B Communications at Ibotta | Denver, CO | $225K/yr – $260K/yr

Ibotta

Vice President, Corporate and B2B Communications

Denver, CO (Hybrid)

$225K/yr – $260K/yrSenior Level12+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale Ibotta’s B2B narrative, aligning messaging to enterprise technology and positioning IPN as the premier performance marketing platform for CPG.

Develop and own a cohesive communications strategy that positions Ibotta as an enterprise tech leader and IPN as the definitive platform for CPG brands.
Build and manage executive thought leadership programs and media relationships to secure stage placements, bylines, and coverage.
Shape industry perception from a consumer loyalty app to a full-stack B2B technology partner, driving growth as a trusted partner to brands, retailers, and agencies.

Job Description

Responsibilities

Build Ibotta's B2B Brand & Narrative
Develop and own a cohesive communications strategy that positions Ibotta as a leading enterprise technology company and IPN as the definitive performance marketing platform for CPG brands
Drive a deliberate shift in how Ibotta is perceived by the industry — from consumer loyalty app to full-stack B2B technology partner
Craft compelling messaging frameworks that resonate with CPG, retail, agency, and adtech leaders
Champion a narrative that repositions promotional spend from a cost center to a growth lever, with IPN as the modern alternative to legacy solutions
Partner closely with the marketing team to identify, develop, and amplify thought leadership opportunities across earned media, trade press, and industry publications
Cultivate a vast network of journalists, editors, and analysts across top tier CPG, retail media, and adtech publications
Develop a steady pipeline of bylines, contributed content, and speaking opportunities that reinforce Ibotta's enterprise positioning
Use media monitoring and share-of-voice analytics to measure program effectiveness, identify coverage gaps, and make the case internally for where communications investment is — and isn't — moving the needle
Develop and manage an executive communications program that places the CEO and CRO on prominent stages at marquee industry events (e.g., CES, Cannes Lions, NRF, GroceryShop)

Requirements

12+ years of communications experience, with significant time spent in B2B technology, adtech, retail media, or CPG-adjacent industries
A track record of building disruptive, category challenger narratives with demonstrated experience reframing how a market thinks about a product or strategy
Comfortable operating as both a strategic leader and hands-on executor in a fast-moving, founder-led environment — with the builder instincts to create from scratch and the credibility to earn trust at the executive level
Proven track record of securing meaningful earned media coverage and building editorial relationships with blue chip publications
Deep experience developing executive thought leadership programs with measurable outcomes (stage placements, bylines, share of voice)
Existing relationships with trade and business press covering CPG, retail, and adtech
Exceptional written and verbal communication with the ability to translate complex technology into crisp, executive-ready narratives

Ibotta

3.3 Glassdoor

Built in Denver, CO, Ibotta ("I bought a...") (NYSE: IBTA) is a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale.Guided by our values and our mission to Make Every Purchase Rewarding, we come to work energized by the business problems we get to solve, the technology we build, the innovative people we work (and have fun) with, and the consumers we get to help. To date, we have credited American consumers $1.8 billion. The largest tech IPO to come out of Colorado, Ibotta is headquartered in Denver.Ibotta has been named as a Top Workplace by The Denver Post five times, made BuiltIn Colorado’s Best Places to Work list four years in a row and appeared on Inc.'s list of Best Workplaces in 2017 and 2023.

Founded in 2011

Denver, Colorado, USA

902 employees (71 in marketing)

www.ibotta.com

55% recommend to a friend

69% CEO approval