Responsibilities

• Oversee the creative direction across the agency’s digital practice, ensuring a unified and elite standard of work.
• Lead the development of verbal identities, brand messaging frameworks, and tone-of-voice guidelines for high-profile clients and new business prospects.
• Serve as a primary creative lead on major agency pitches, developing core narratives and presenting them to C-suite stakeholders.
• Manage, mentor, and grow a team of copywriters and content strategists, setting performance standards and unblocking career paths.
• Partner cross-functionally with the ACD of Motion & Design, VP Creative Director, and Digital Strategy VP to ensure copy and visuals are integrated from the first brainstorm.
• Act as an internal and external thought leader, shaping Highwire’s brand voice through agency marketing, insights, and public-facing content.

Requirements

• 10+ years of professional copywriting and creative strategy with at least 4+ years in a leadership role managing creative teams within an agency.
• A world-class portfolio showing conceptual campaigns, long-form and short-form copy mastery, and brand messaging frameworks (Tech/B2B experience valued).
• Deep understanding of digital marketing channels, SEO base strategy, social platforms, and copy optimization for engagement across channels.
• Exceptional interpersonal, presentation, and written communication; ability to deliver tough feedback and defend bold creative choices.
• Forward-thinking content creation approach with understanding of integrating emerging technologies like generative AI into the copy workflow.
• Portfolio featuring high-impact B2B/Tech campaigns, master messaging frameworks, and multi-channel storytelling with the ability to simplify complexity.
• Proven leadership in scaling a copy department, recruiting top talent, and fostering career growth opportunities for writers.
• Thrill of the pitch; capable of commanding a room, slides, and articulating a creative vision that resonates with clients.
• Understanding of how creative copy intersects with digital marketing metrics and business objectives, writing with data and performance in mind.

Preferred

• Tech/B2B experience is highly valued.
• Global client experience implied by agency leadership.
• Proven thought leadership in marketing and communications.

Benefits

• Competitive salary with merit-based growth opportunities.
• Flexible hybrid work model tailored to your schedule.
• Generous vacation policy including extended summer and winter breaks.
• Early log-off on Fridays via Empower Hours.
• 401(k) plan with employer matching.
• Medical, dental, and vision coverage with FSA options.
• Paid parental leave benefits.
• Commuter benefits.
• Annual Growth Mindset stipend for learning experiences.
• Monthly technology reimbursement.