Responsibilities

• Narrative & Editorial Leadership: Oversee the creative direction of all copy, messaging, and content strategy across the agency’s digital practice, ensuring a unified and elite standard of work.
• Brand Voice & Architecture: Lead the development of comprehensive verbal identities, brand messaging frameworks, and tone-of-voice guidelines for high-profile clients and new business prospects.
• High-Stakes Presentation & Pitches: Serve as a primary creative lead on major agency pitches, developing core conceptual narratives and presenting them persuasively to C-suite stakeholders.
• Department Oversight & Mentorship: Manage, mentor, and grow a team of copywriters and content strategists. Set performance standards, conduct creative reviews, and unblock career paths for your team.
• Creative Partnership: Partner cross-functionally with the ACD of Motion & Design, VP Creative Director, and Digital Strategy VP to ensure copy and visuals are deeply integrated from the very first brainstorm.
• Agency Voice Advocacy: Act as an internal and external thought leader, helping to shape and elevate Highwire’s own brand voice through agency marketing, insights, and public-facing content.

Requirements

• Experience: 10+ years of professional copywriting and creative strategy experience, with at least 4+ years in a dedicated leadership role managing creative teams within an agency environment.
• Portfolio: A world-class portfolio showcasing conceptual campaign thinking, long-form and short-form copy mastery, and comprehensive brand messaging frameworks (Tech/B2B experience is highly valued).
• Industry Fluency: A deep understanding of digital marketing channels, SEO base strategy, social platforms, and how copy shifts to maximize engagement across each.
• Communication: Exceptional interpersonal, presentation, and written communication skills. You can gracefully deliver tough feedback internally and defend bold creative choices externally.
• Innovation Mindset: A forward-thinking approach to content creation, including a strong understanding of how emerging technologies (like generative AI tools) can be ethically and effectively integrated into the copy workflow.
• Narrative Mastery & Strategic Depth: Your portfolio features high-impact B2B/Tech campaigns, master messaging frameworks, and multi-channel creative storytelling. You have a rare ability to simplify the complex without losing its substance.
• Executive Leadership & Team Building: You are a proven leader who knows how to scale a copy department, recruit top-tier talent, and foster an environment where writers can do the best work of their careers.
• Pitch-Winning Command: You love the thrill of the pitch. You can command a room, command a slide deck, and articulate a creative vision that makes clients say, "They completely get us."
• Business Acumen: You understand the intersection of creative copy, digital marketing metrics, and business objectives. You write with data, insights, and performance in mind.

Preferred

• Tech/B2B experience is highly valued
• Understanding of how emerging technologies (like generative AI tools) can be ethically and effectively integrated into the copy workflow
• Portfolio showcasing conceptual campaign thinking, long-form and short-form copy mastery, and comprehensive brand messaging frameworks (Tech/B2B experience is highly valued)

Benefits

• Competitive salary with merit-based opportunities for growth
• Flexible hybrid work model tailored to your schedule and lifestyle
• Generous vacation policy, including extended summer and winter breaks
• Early log-off on Fridays through our Empower Hours program
• 401(k) plan with employer matching
• Comprehensive medical, dental, and vision coverage, plus FSA options
• Paid parental leave benefits
• Commuter benefits
• Annual Growth Mindset stipend for books, events, or learning experiences
• Monthly technology reimbursement