Vice President, Community Marketing Strategy Lead at JPMorgan Chase & Co. | Columbus, OH

Vice President, Community Marketing Strategy Lead

Columbus, OH (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive community marketing strategy and end-to-end programs that connect initiatives to measurable audience outcomes and cohesive brand experiences.

Set Community Marketing strategies and annual priorities aligned to business goals.
Must-have: 10+ years of relevant marketing or communications experience.
Standout: Mentoring a team of directs and building a culture of collaboration.

Set Community Marketing strategies and annual priorities aligned to business priorities and objectives
Develop integrated marketing plans that connect community initiatives to clear audience outcomes and measurable results.
Lead cross-functional governance and stakeholder alignment across Marketing, Social, PR, Communications, Legal, Compliance, and partner teams.
Direct end-to-end financial health campaigns and programs execution across owned, earned, and experiential channels.
Define messaging and storytelling frameworks that build trust and improve relevance in local communities.
Establish measurement approach, KPIs, and reporting cadence; translate insights into optimizations.
Integrate educational content across consumer and field touchpoints to deliver a consistent, seamless message and cohesive brand experience throughout the customer journey.
Manage agency/vendor relationships, scopes, and budgets; negotiate timelines and deliverables; ensure on-time, on-budget execution with quality controls.
Ensure operational excellence across timelines, approvals, risk/compliance requirements, and launch readiness.
Identify opportunities to scale what works and retire what doesn’t through test-and-learn.

Undergraduate or advanced degree in Marketing, Communications, Business, or a related field.
10+ years of relevant experience in marketing and/or communications.
Experience as a people manager who provides ongoing coaching, mentoring, and guidance
Demonstrated ability to lead end-to-end strategy through execution for complex, cross-functional programs.
Strong executive communication skills with ability to influence and drive decisions.
Experience building measurement frameworks and using insights to improve performance.
Proven stakeholder management across senior leaders and matrixed teams.
Experience partnering with Legal/Compliance and navigating regulated marketing environments.
Strong project/program management capabilities with attention to detail and follow-through.
Strong proficiency in PowerPoint and Excel.

Experience in community, purpose-driven, or experiential marketing programs at scale
Experience with financial education, message hierarchy and learning and development initiatives
Experience leading multi-market or field-based activations
Experience managing agencies and vendor partners end-to-end
Experience developing audience segmentation and channel strategies