Responsibilities

• Set Community Marketing strategies and annual priorities aligned to business priorities and objectives
• Develop integrated marketing plans that connect community initiatives to clear audience outcomes and measurable results.
• Lead cross-functional governance and stakeholder alignment across Marketing, Social, PR, Communications, Legal, Compliance, and partner teams.
• Direct end-to-end financial health campaigns and programs execution across owned, earned, and experiential channels.
• Define messaging and storytelling frameworks that build trust and improve relevance in local communities.
• Establish measurement approach, KPIs, and reporting cadence; translate insights into optimizations.
• Integrate educational content across consumer and field touchpoints to deliver a consistent, seamless message and cohesive brand experience throughout the customer journey.
• Manage agency/vendor relationships, scopes, and budgets; negotiate timelines and deliverables; ensure on-time, on-budget execution with quality controls.
• Ensure operational excellence across timelines, approvals, risk/compliance requirements, and launch readiness.
• Identify opportunities to scale what works and retire what doesn’t through test-and-learn.

Requirements

• Undergraduate or advanced degree in Marketing, Communications, Business, or a related field.
• 10+ years of relevant experience in marketing and/or communications.
• Experience as a people manager who provides ongoing coaching, mentoring, and guidance
• Demonstrated ability to lead end-to-end strategy through execution for complex, cross-functional programs.
• Strong executive communication skills with ability to influence and drive decisions.
• Experience building measurement frameworks and using insights to improve performance.
• Proven stakeholder management across senior leaders and matrixed teams.
• Experience partnering with Legal/Compliance and navigating regulated marketing environments.
• Strong project/program management capabilities with attention to detail and follow-through.
• Strong proficiency in PowerPoint and Excel.

Preferred

• Experience in community, purpose-driven, or experiential marketing programs at scale
• Experience with financial education, message hierarchy and learning and development initiatives
• Experience leading multi-market or field-based activations
• Experience managing agencies and vendor partners end-to-end
• Experience developing audience segmentation and channel strategies

Benefits

• comprehensive health care coverage
• on-site health and wellness centers
• retirement savings plan
• backup childcare
• tuition reimbursement
• mental health support
• financial coaching and more