Vice President, Commerce Media

New York City, NY (Unknown)

Salary Not AvailableDirector/Executive

Posted 8 months ago

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Job Summary

Own end-to-end commerce strategy leadership across retail partnerships and media, guiding omni-channel plans, client conversations, and team development to drive revenue, conversions, and customer engagement.

  • Own commerce strategy and retail partnerships, aligning cross-functional teams to deliver end-to-end solutions.
  • Lead retail media and shopper activation conversations, bridging media and shopper teams for omni-channel campaigns.
  • Guide connected commerce planning with Power of One, driving POVs, budgets, and performance across networks and platforms.

Job Description

Responsibilities

  • Lead development of commerce strategies that drive revenue growth, increase product conversion, and enhance customer engagement
  • Own the development of retail strategy for the key brands within the client’s portfolio and collaborate across teams to deliver end-to-end commerce solutions that drive business impact
  • Provide consistently superior commerce media strategies, ideas and marketplace solutions
  • Advance the client’s unique position within their key retail customers, as well as defining standards and best practices to deliver innovative and flawless campaigns
  • Key lead for client conversations related to retail media, acts as strategic bridge between media and shopper team for streamlining omni-channel strategies with key retail partners
  • Interpret client needs, and develop strategic solutions that address the needs and goals for their business
  • Partner with Power of One team to deliver connected commerce plans to the client
  • Direct the development, presentation, and maintenance of commerce strategy plans including objectives, strategic initiatives, updates, and point-of-views (POVs) on proposals

Requirements

  • Bachelor’s degree, concentration in business, marketing, advertising or a related field
  • 10+ years of account management experience in ecommerce/retail media; 8+ years within commerce strategy, agency experience highly preferred
  • 8+ years of demonstrated success in leading and developing high-performing teams, fostering innovation and collaboration
  • Extensive experience managing large-scale teams in the digital environment, with a clear understanding of media planning and buying processes
  • Strong background in RMNs including (but not limited to) Walmart, Amazon, Target, Kroger, or Instacart
  • Expert understanding of commerce channel landscape, buying platforms and new/evolving product offerings
  • Demonstrated problem solving, organization, and project management skills
  • Excellent communication and presentation skills, with the ability to influence senior stakeholders and represent the agency in the marketplace
  • Strong financial acumen, with experience in driving revenue growth and managing budgets
  • Experience working within the CPG category, an added plus
  • Strong comfort with key retail media technologies such as automation tools(pacvue, skai, etc), buying platforms such as Amazon and Walmart Search and DSP, and measurement partners
  • Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
  • Excellent leadership ability to drive team to deliver results

Preferred

  • Agency experience highly preferred
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Publicis Groupe

3.8 Glassdoor

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history. Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals. Website: www.publicisgroupe.com X: @PublicisGroupe Instagram: @publicisgroupe YouTube: http://www.youtube.com/publicisgroupe Facebook: http://www.facebook.com/publicisgroupe

Founded in 1926
Paris, Ile de France, FR
34K employees (11,817 in marketing)
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