Vice President, CB Marketing Analytics and Technology at Comcast | Philadelphia, PA

Comcast

Vice President, CB Marketing Analytics and Technology

Philadelphia, PA (Unknown)

Salary Not AvailableSenior Level15+ years expFull time

Posted 4 months ago

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Job Summary

Own and evolve the enterprise Marketing Sciences & Analytics function with data-driven strategy and ROI forecasting.

Must-have: 15+ years in marketing analytics with enterprise leadership
Standout: Lead data governance, advanced modeling, and cross-functional data platforms

Job Description

Responsibilities

Define and execute the enterprise vision and multi-year roadmap for Marketing Sciences & Analytics, aligning priorities to growth, customer, and financial objectives.
Translate marketing strategy into a prioritized analytics and insights agenda with clear business cases, KPIs, and measurable ROI.
Serve as a strategic advisor to the CMO and senior leadership, shaping investment decisions through data-driven insights, scenario modeling, and performance forecasting.
Own end-to-end data quality, integrity, and accessibility across core marketing datasets (e.g., passings, serviceability, campaign execution, pipeline, and performance metrics).
Establish and operationalize enterprise data governance, including standardized definitions, taxonomies, KPIs, and measurement methodologies.
Ensure data integrity across executive, demand, market share, and operational reporting.
Partner with Legal, Privacy, and IT to ensure compliance with data governance standards and privacy regulations while safeguarding customer data.
Lead the design and deployment of advanced analytics solutions, including segmentation, propensity modeling, competitive analysis, and marketing performance models.
Deliver actionable insights across market share, digital (.com) performance, demand generation, and campaign effectiveness to inform enterprise and regional strategies.
Evolve the organization from descriptive reporting to predictive and prescriptive analytics, embedding insights into decision-making and execution.

Requirements

15+ years of experience in marketing analytics, data science, market intelligence, or related fields, including enterprise-scale leadership.
Proven track record leading large, complex analytics organizations and influencing senior executive stakeholders.
Deep expertise in marketing measurement, campaign analytics, performance optimization, and competitive intelligence.
Experience with large-scale customer data environments, including subscription-based or recurring revenue models.
Strong knowledge of modern data ecosystems, including data platforms, modeling, and CRM/CDP technologies.
Demonstrated ability to balance strategic vision with operational execution, governance, and delivery.
Exceptional executive communication skills, with the ability to translate complex data into clear, actionable insights.

Preferred

Advanced degree (preferred) in Marketing, Computer Science, Statistics, Economics, or related field.

Benefits

Comcast provides best-in-class Benefits to eligible employees.

Comcast

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Welcome to Comcast. From the connectivity and platforms we provide to the content and experiences we create, we bring people together, globally. Our people think the world of our work, and that’s why our work is the best in the world.

Founded in 1963

Philadelphia, PA, US

61K employees (2,644 in marketing)

corporate.comcast.com

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