Vice President, Card Marketing Strategy at JPMorgan Chase & Co. | New York City, NY | $124K/yr – $190K/yr

JPMorgan Chase & Co.

Vice President, Card Marketing Strategy

New York City, NY (On-site)

$124K/yr – $190K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own portfolio marketing for card lending and lead multi-channel, personalized journeys that lift utilization and retention, while guiding a 5 person team across product, analytics, risk, and brand.

Own portfolio marketing for card lending offers, including balance transfer, credit line management, and pricing, with multi-channel rollout.
Lead personalized journeys using propensity, behavioral, transactional, and lifecycle data to deliver timely, relevant messages across email, direct mail, web, and in-app.
Drive performance through KPIs, test-and-learn agendas, and investment optimization while leading a 5-person team and aligning with product, analytics, risk, and brand.

Job Description

Own portfolio marketing for card lending offers, including balance transfer, credit line management, and pricing, with multi-channel rollout. Lead personalized journeys using propensity, behavioral, transactional, and lifecycle data to deliver timely, relevant messages across email, direct mail, web, and in-app. Drive performance through KPIs, test-and-learn agendas, and investment optimization while leading a 5-person team and aligning with product, analytics, risk, and brand.