Responsibilities

• Develop a multi-channel global campaign strategy aligned to corporate goals, GTM motions, and revenue targets.
• Collaborate with product marketing, sales, and other stakeholders to ensure campaigns are aligned with messaging, positioning, and go-to-market strategies.
• Create and operationalize a unified campaign framework including campaign planning, audience segmentation, messaging, and measurement.
• Lead the transformation toward a modern, insights-driven demand engine using intent data, behavioral signals, and digital performance insights.
• Establish the vision for campaign architecture, from TOFU awareness programs through MOFU engagement and BOFU conversion.
• Oversee the development of campaign assets, including email, webinars, and content, ensuring consistency in brand voice and messaging.
• Build repeatable campaign plays, scalable toolkits, and global enablement processes.
• Own pipeline contribution targets and ensure marketing’s impact is measurable and predictable.
• Own the demand generation function, including lead acquisition, lead nurturing, and pipeline acceleration strategies.
• Partner with sales leadership to ensure alignment on lead quality, handoff processes, and pipeline targets.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• 10+ years of experience in B2B marketing, with a strong focus on demand generation and campaign management, ideally in media, SaaS, technology, or enterprise marketing environments.
• Proven track record of driving measurable pipeline growth and revenue through integrated marketing campaigns.
• Experience leading and scaling high-performing marketing teams in a fast-paced environment.
• Demonstrated success collaborating with Sales leadership and driving alignment across GTM teams.
• Exceptional communication, storytelling, and stakeholder management.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Deep expertise in demand generation strategies, including ABM, inbound marketing, and lead nurturing.
• Proficiency in marketing technology platforms, including marketing automation, CRM, and analytics tools.
• Exceptional leadership and team management skills, with a focus on coaching and developing talent.
• Strategic thinker with a hands-on approach to execution and a results-oriented mindset.

Preferred

• MBA preferred

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: Unlimited plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more