Vice President of Brand Partnerships (PBA)

New York, USA (On-site)

Salary Not AvailableSenior Level12+ years expOther

Posted 4 months ago

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Job Summary

Drive enterprise sponsorship strategy and revenue for the PBA across events, media, and partnerships.

  • Own and lead partnership strategy, negotiations, and revenue across national PBA properties.
  • Must-have: 12+ years in sports partnerships or brand sponsorships with sales results.
  • Standout: Multi-platform activations leveraging IP, athletes, and media ecosystems.

Job Description

Responsibilities

  • Develop and execute the enterprise brand partnership and sponsorship strategy for the Professional Bowlers Association (PBA), driving sponsorship revenue across its events, media platforms, and marketing assets.
  • Identify high value partnership opportunities across sports, entertainment, lifestyle, technology, and consumer brands.
  • Create innovative multi platform partnership offerings spanning live events, media integrations, digital content, social platforms, licensing, and experiential marketing.
  • Serve as the senior executive responsible for partnership strategy, negotiation, and revenue performance.
  • Lead the development and sale of enterprise sponsorships and brand collaborations across the company’s national footprint and media ecosystem.
  • Structure complex partnership agreements including naming rights, media sponsorships, event sponsorships, licensing partnerships, and experiential activations.
  • Drive multi year strategic partnerships that integrate brands into sports programming, events, venues, and digital platforms.
  • Build customized partnership proposals and creative brand integrations that maximize value for both partners and the organization.
  • Leverage the Professional Bowlers Association’s intellectual property, media rights, and athlete ecosystem to develop premium sponsorship and brand integration opportunities.
  • Work closely with media, production, and marketing teams to integrate partners into broadcast programming, digital media, and social platforms.

Requirements

  • Bachelor’s degree in Marketing, Business, Sports Management, or related field required.
  • 12+ years of experience in sports partnerships, sponsorship sales, brand partnerships, or media partnerships.

Nice To Have

  • Experience working with sports leagues, agencies, entertainment properties, or media organizations strongly preferred.

Benefits

  • Medical, Dental, Vision plans to select from based on your needs
  • Wellness resources to help you along your wellness journey
  • 401(k) Retirement Plans
  • Employee Stock Purchase Program
  • Employee Assistance Program (EAP)
  • Vacation and Holidays
  • Perks! Bowling, Boomer’s, and Waterpark discounts, Retail discounts, Event discounts and more!
Lucky Strike Entertainment logo

Lucky Strike Entertainment

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Lucky Strike Entertainment, formerly Bowlero Corp, is one of the world’s premier location-based entertainment platforms. With over 360 locations across North America, Lucky Strike Entertainment provides experiential offerings in bowling, amusements, water parks, and family entertainment centers. The company also owns the Professional Bowlers Association, the major league of bowling and a growing media property that boasts millions of fans around the globe. For more information on Lucky Strike Entertainment, please visit ir.luckystrikeent.com.

Founded in 1938
Miami, Florida, USA
1.5K employees (98 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
524K
Monthly Google Ads Budget
$8K
Traffic Source Mix
Search
52.8%
Direct
36.6%
Referral
9.2%
Social
0.7%
Paid
0.7%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
56 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$2.6B
Last Raise
$2.1B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $2.1B
  • Dec 2021
    Post IPO Equity • $450M

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