Responsibilities

• Define and execute a comprehensive brand strategy aligned to business growth objectives
• Lead and scale digital marketing and advertising across paid media, e-commerce, CRM, and performance channels
• Drive data-led decision-making, including KPI development, marketing analytics, and ROI optimization
• Oversee go-to-market strategies, product marketing & positioning, and integrated campaign execution
• Build and develop a high-performing marketing organization, with a focus on leadership and talent development
• Partner cross-functionally with Creative Marketing, Product & Channel Marketing, Sales, and Finance to align marketing with business outcomes
• Champion a consumer-centric approach across all marketing initiatives
• Other duties as assigned

Requirements

• 12+ years of progressive marketing leadership experience, including executive-level roles
• Proven success in digital transformation, performance marketing, and brand building
• Strong analytical mindset with experience leveraging data to drive strategy and growth
• Demonstrated ability to lead, coach, and develop high-performing marketing teams
• Digital-first, data-driven mindset
• Strong business and financial acumen
• Ability to balance long-term brand building with short-term performance objectives
• Executive presence with the ability to influence cross-functional stakeholders
• Inspiring leadership style with a track record of building high-performing teams

Preferred

• Background in power tools, consumer durables, industrial, or related industries preferred

Benefits

• We offer competitive wages, bonus program and a comprehensive benefits package, including:
• Medical, dental, and vision coverage
• Company Vehicle/Allowance
• 401(k) with company contribution
• Tuition assistance
• Paid Time Off and company holidays