Responsibilities - Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives - Lead in creation of strategic approach that addresses Consumer, Brand, and Business tensions or opportunities - Elevate and provide critical thinking across a portfolio of brands + running projects - Guide and support internal teams in the application & positioning of strategic constructs & products - Guide and support team in data analysis to identify business, consumer, and brand insights to inform strategic approach to deliver business objectives, using syndicated and proprietary data resources - Drive innovation and thought leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients - Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience recommendations - Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals - Be familiar with widely used and emerging insight tools and media technology, channels, and terminology - Form collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary Requirements - 10+ years of experience in media planning/strategy with progressive levels of responsibility - Proven track record of strategic leadership & oversight - Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.) - Ability to translate data into viable business solutions to enhance strategies and meet deliverables - Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly - Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills - Excellent leadership ability to drive team to deliver results - Data storyteller and problem solver who can identify meaningful, singular, useable insights/tensions - Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI. - Thorough and proven ability to thrive in a fast-paced environment Benefits - Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.