Responsibilities

• Develop and execute a comprehensive brand experience strategy aligned with company goals.
• Ensure consistency of brand voice, values, aesthetics, and storytelling across all channels.
• Protect and strengthen overall brand equity and reputation.
• Design and optimize end-to-end customer journeys across retail, digital, and service environments.
• Improve customer satisfaction, loyalty, and retention metrics.
• Create memorable and differentiated brand interactions.
• Oversee store environment, merchandising presentation, clienteling standards, and service excellence.
• Partner with retail leadership to create premium in-store experiences.
• Launch experiential concepts, pop-ups, and flagship initiatives.
• Collaborate with e-commerce and digital teams to ensure online brand consistency.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 10+ years of progressive leadership experience in brand management, luxury retail, experiential marketing, or customer experience.
• Strong understanding of omnichannel customer behavior.
• Proven success building premium or lifestyle brands.
• Excellent executive communication and leadership skills.
• Experience in jewelry, fashion, beauty, hospitality, or luxury sectors preferred.

Preferred

• MBA preferred.