Responsibilities

• Set the multi-year lifecycle marketing strategy for Consumer Banking, spanning acquisition, onboarding, engagement, and loyalty across Savings and Rewards Checking.
• Partner with Banking Product Org to inform product roadmaps and design integrated marketing strategies that drive adoption, usage, and long-term customer value.
• Build and advance marketing capabilities required to scale non-card growth, working closely with Marketing Operations, Technology, Data Science, Finance, and Enterprise Digital to prioritize and implement strategic initiatives.
• Own investment strategy, forecasting, and performance measurement; represent Banking marketing in annual planning and executive alignment forums.
• Lead development of differentiated value propositions, customer research, marketing planning, and performance management in close partnership with Legal and Compliance.
• Drive disciplined test-and-learn strategies to optimize performance marketing effectiveness and accelerate growth.
• Lead and develop a high-performing team of 10+ marketers, providing coaching on banking products, regulatory considerations, and performance marketing excellence.

Requirements

• Demonstrated ability to Set the Agenda by defining bold, customer-centric growth strategies in complex, evolving Banking environment.
• Proven track record of Making an Impact through measurable revenue growth, strong financial acumen, and ROI-driven decision-making.
• Ability to Bring Others Along and Win as a Team, influencing Analytics, Product, Technology, Finance, and Servicing organizations.
• Strong governance mindset and commitment to Doing It the Right Way, balancing growth with risk management and Card Member experience.
• Demonstrated success in Developing People, leading large teams, building inclusive cultures, and strengthening talent pipelines.
• Exceptional analytical and problem-solving skills, combining qualitative insight with quantitative rigor to inform strategic decisions.
• Ability to communicate complex strategies and performance narratives with clarity and confidence, influencing senior stakeholders and driving alignment in dynamic environments.

Benefits

• Competitive base salaries
• Bonus incentives
• 6%25 Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities