Vice President, B2B Digital Marketing at DKC | New York, USA

DKC

Vice President, B2B Digital Marketing

New York, USA (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 5 months ago

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Job Summary

This role leads B2B paid media strategy across LinkedIn, Meta, Google, and more, driving qualified pipeline through full-funnel campaigns. Responsibilities include managing client partnerships, building advanced targeting, daily performance monitoring, and translating media strategy into business outcomes. Requirements emphasize deep B2B paid media experience, hands-on bidding, strong analytics, and clear communication.

Job Description

Responsibilities

Lead B2B Paid Strategy
Own paid digital strategy across LinkedIn Ads, Meta, Google, X, programmatic display, digital OOH, and affiliate channels
Architect full-funnel B2B demand generation campaigns focused on qualified pipeline growth
Translate PR, thought leadership, and brand initiatives into performance-driven media strategies
Build and manage executive thought leadership campaigns, amplifying leadership voices through paid and organic distribution to drive authority, engagement, and inbound opportunity
Be a LinkedIn Ads Power User
Execute and optimize LinkedIn Ads campaigns
Continuously adjust bids, audience segments, creative variations, and budget allocations
Develop advanced account structures and layered targeting strategies
Build lead gen, ABM, retargeting, and content amplification frameworks

Requirements

Deep experience running B2B paid media campaigns, especially on LinkedIn Ads
Extensive hands-on experience with manual bidding strategies across platforms
Highly analytical, comfortable working directly in-platform and inside spreadsheets
Experienced managing budgets across multiple industries and client types
Strong communicator — clear in writing, confident in presentations
Detail-oriented with the ability to prioritize across multiple active campaigns
Energized by performance improvement and continuous optimization
Comfortable working in a collaborative, fast-moving agency environment

DKC

DKC is a full service public relations, marketing and government affairs firm and part of the Acceleration Community of Companies, https://www.accelerationcc.comBased in New York City, and with offices in Los Angeles, Chicago, Washington D.C., San Francisco and Miami, DKC’s services include strategic counsel and planning, public relations, thought leadership, data analytics and creative services. Client success is our only benchmark, and we expect to be judged on what we achieve, not just what we promise. We are in the business of enhancing reputation, building credibility and increasing awareness by generating news value in everything we do.

Founded in 1991

New York, New York, USA

502 employees (49 in marketing)

dkcnews.com