Vice President, Auto Marketing Strategy - Private Label Captive Finance (McLaren)

Wilmington, DE (On-site)

$124K/yr – $180K/yrSenior Level7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own cross-line marketing that amplify OEM partner programs while delivering data-driven plans.

  • Own KPI ownership and integrated plans across Campaign Management, Data & Analytics, and Creative.
  • Lead budget, invoices, and executive-ready updates with clear governance.
  • Collaborate with other lines to support partner engagement.

Job Description

Responsibilities overview and coordination across JPMorganChase lines; drive marketing plans, governance and budget, with cross-team influence.

  • Develop cohesive, data-backed integrated marketing plans that amplify and complement OEM partner programs and deliver against defined KPIs.
  • Coordinate with internal stakeholders (including Campaign Management, Data & Analytics, Audience Development, Creative, Experiential, Legal)Align with teams across a matrixed marketing organization to clearly communicate and implement marketing vision. Often requiring the ability to influence stakeholder buy-in without direct authority
  • Collaborate with internal stakeholders within other JPMorganChase lines of business to support partner's engagement (e.g. Private Banking, Wealth Management, Card, etc.)
  • Support development of creative assets and targeting/touch strategy; use ongoing results to recommend optimizations.
  • Drive thought leadership with new tactics and capabilities across media, social, and search.
  • Ensure consistent messaging and cadence across customer touchpoints, including servicing and lease-end communications.
  • Create and maintain a marketing budget. Track and pay invoices for marketing vendors and agencies.
  • Lead internal governance and compliance processes (e.g., business cases, change requests) through in-house tools such as Optima and AdTrax; provide executive-ready reporting on progress and performance.

Requirements overview and core qualifications.

  • A Bachelor's Degree is required.
  • 7+ years of experience in marketing including direct-to-consumer and digital with demonstrated success leading integrated, cross-channel campaigns.
  • Marketing functional, technical and operational knowledge important
  • Experience creating and driving operational process with an attention to detail and passion for flawless execution
  • Exceptional communication and executive presence
  • Ability to work independently as well as lead cross-functional teams
  • Strong project management, multi-tasking and leadership skills

Preferred qualifications.

  • Course work in marketing or project management is a plus.
  • Automotive industry experience is a plus.

Benefits overview.

  • comprehensive health care coverage
  • on-site health and wellness centers
  • a retirement savings plan
  • backup childcare
  • tuition reimbursement
  • mental health support
  • financial coaching and more
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JPMorganChase

4.0 Glassdoor

With a history tracing its roots to 1799 in New York City, JPMorganChase is one of the world's oldest, largest, and best-known financial institutions—carrying forth the innovative spirit of our heritage firms in global operations across 100 markets. We serve millions of customers and many of the world’s most prominent corporate, institutional, and government clients daily, managing assets and investments, offering business advice and strategies, and providing innovative banking solutions and services.Social Media Terms and Conditions: https://bit.ly/JPMCSocialTerms© 2024 JPMorgan Chase & Co. All rights reserved. JPMorganChase is an Equal Opportunity Employer, including Disability/Veterans.

New York, New York, USA
219K employees (4,490 in marketing)
81% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
2.3M
Traffic Source Mix
Search
32.4%
Direct
41.2%
Referral
25.5%
Social
0.4%
Paid
0.4%

Headcount Trend

Current headcount: ~218.8K

Marketing Team

Marketing Team Size
2,953 (1% of company)
Median Career Experience
25 years
Median Tenure
8.6 years
Marketing Roles Posted (Last 30 Days)
52

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