Vice President, Audiences

Birmingham, MI (On-site)

$168K/yr – $230K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own audience data strategy and cross team execution to drive data driven media decisions and client outcomes.

  • Lead audience definition, sharing, and reporting across Strategy, Investment, Analytics, and Ad Tech to shape data driven media plans.
  • Strengthen the Audience team’s analytics and tooling foundation to optimize data use and vendor coordination.
  • Translate client goals into actionable data strategies and measurable performance improvements across brands.

Job Description

  • Integration of Audience Data: Facilitate the incorporation of audience data into media planning and execution to ensure data-driven strategies.
  • Prepare data strategy presentation and drive integration in media plan focused on audience details
  • Build and present to client’s data and technology use case recommendations and performance reports
  • Manage the process of audience definition, sharing, reporting across the team
  • Collaboration Across Teams: Work in conjunction with Strategy, Investment, Analytics, and Ad Tech teams to translate client goals into actionable data-driven media strategies; sharing guidelines across brands and client teams
  • Leadership and Guidance: Lead Audience team members to ensure that audience insights and signals are seamlessly integrated into all stages of media planning.
  • Developing Strategies and Insights: Create strategies and insights that align with clients' business objectives and desired outcomes.
  • Technical and Analytical Expertise: Ensure team has a strong technical foundation and analytic skills to optimize the use of data and ad tech tools.
  • Driving Client Outcomes: In partnership with AD/Director, lead efforts to use data and technology effectively to achieve client goals and enhance business results.
  • Data Management: Lead Audience team in defining and tracking audience groups, coordinating data sharing with partners, and compiling performance reports.
  • Build And Maintain Relationships: With clients, internal agency counterparts, and data & technology vendor
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Publicis Collective

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to be the agency where their media, data, technology, and teams are connected by what matters most – business outcomes. Our strategic agency design, with the OS at the center, allows our expert practitioners to scale with precision, delivering media that drives measurable business performance and transformation. It's worth mentioning that we’re part of the global Publicis Media network. This means we’re backed by the power, resources, and scale of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. What’s special about Collective is this - our consultative practitioners think beyond media. We aim to be catalysts for business growth and innovation. We aspire to be the leading media agency for powering business outcomes, known for our unrelenting dedication to excellence.

New York, New York, USA
708 employees (236 in marketing)

Traffic Signals

Monthly Visitors
2.7K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~708

Marketing Team

Marketing Team Size
232 (33% of company)
Median Career Experience
10 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
32

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