Responsibilities

• Strategy and Execution : Lead integrated media strategy and execution across the U.S. and Canada, spanning social, search, video, Connected TV, audio, and out-of-home. Align media plans with regional business objectives and global brand strategy to drive brand awareness, product consideration, and measurable sales impact.
• Media Investment and Impact : Manage a multi-million-dollar media budget, making strategic allocation decisions to maximize ROI. Track performance against ambitious traffic and revenue goals, present weekly insights to leadership, and continuously optimize campaigns to meet or exceed forecasts.
• Measurement and Innovation: Partner with external measurement and analytics teams to evaluate media effectiveness using metrics such as MROI, incrementality, and attribution. Lead experimentation with new ad formats, emerging platforms, and media measurement capabilities to drive growth and maintain a competitive edge.

Requirements

• 7-10 years of direct-to-consumer brand and performance media experience
• High proficiency in digital and social media networks: Facebook, Instagram, TikTok, Snapchat, Pinterest, Google, CTV, audio
• Traditional media buying experience: OOH, TV, print
• Performance marketing (acquisition and retention) strategy, execution, and optimization
• Advanced analytics and measurement skills; managing measurement towards KPI's
• Experience with budget management

Preferred

• Experience with lifestyle apparel/footwear brand is a plus
• Understanding of Canadian market is a plus

Benefits

• Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
• P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
• Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.