Responsibilities

• Regional Marketing Strategy & Execution - Own and deliver the Americas marketing strategy, translating global priorities into high-impact regional plans with paid media, CRM, wholesale marketing and retail marketing at the center of demand creation and conversion.
• Paid Media Strategy & Performance - Lead regional paid media strategy across channels, optimizing investment allocation, audience targeting, and channel mix to maximize reach, efficiency, and return on investment.
• AMER Marketing Budget Ownership – Develop, own and deploy the AMER marketing budget delivered from the AMER GM to deliver the regional financial goals and the Vans global marketing goals. Regional leader will have full control over paid media, wholesale and regional brand marketing budgets deployed in region. AMER Marketing leader will also interface with LATAM marketing team to develop its regional budget and priorities.
• Channel Marketing Excellence - Partner closely with retail leadership to drive best-in-class retail and wholesale marketing programs that increase traffic, conversion, and in-store brand experience across owned and partner doors.
• Integrated Planning & Operating Cadence - Lead annual, seasonal, and in-season planning aligned to global rhythms, ensuring media, retail, and GTM priorities are fully integrated and resourced.
• Commercial & Go-To-Market Integration - Serve as the primary marketing partner reporting to the Americas Commercial GM, embedding marketing—particularly media, wholesale and retail activation—into GTM strategies across all consumer and customer touchpoints for the Vans brand.
• In-Market Activation & Localization - Drive execution across channels, ensuring consistent brand expression while tailoring paid media, messaging, and retail programs for local relevance and impact.
• Performance Management & Optimization - Own regional marketing results, with a strong focus on media performance, retail traffic, and conversion metrics, using data to drive continuous optimization.
• Leadership & Cross-Functional Alignment - Lead the regional marketing team and agency ecosystem, ensuring tight alignment across brand, media, digital, and commercial teams to deliver against business objectives.

Requirements

• 12+ years of experience and professional achievements.
• Deep experience in media strategy, planning, and optimization with a strong grasp of ROI, attribution, and performance marketing levers.
• Strong understanding of retail dynamics and how marketing drives traffic, conversion, and in-store performance across owned retail and wholesale channels.
• Ability to translate brand strategy into growth-driving plans, balancing long-term brand building with near-term commercial results.
• Highly disciplined in planning and execution, with the ability to manage complexity and prioritize effectively across markets and channels.
• Proven ability to lead cross-functional teams and influence senior stakeholders across global and regional structures.
• Strong analytical mindset, using data and insights to inform strategy, optimize performance, and guide investment decisions. Demonstrated ability to test and learn to adapt marketing tactics to a rapidly shifting digital and physical commerce environment.
• Clear, concise communicator with the ability to engage and influence leadership across functions and geographies.
• Deep understanding of consumer and cultural dynamics across the Americas, translating insights into relevant and impactful marketing.

Preferred

• Formal education in a related field is beneficial.

Benefits

• We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).
• Diversity and inclusion efforts are part of Vans culture and approach, aligning with our values and people-first environment.