USBAM Regional Marketing Generalist

Minneapolis, MN (Hybrid)

$71K/yr – $84K/yrMid Level4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own regional marketing execution across brands with LGIPs, bridging relationship management, conference programs, and education events to drive localized awareness and pipeline.

  • Own regional planning and execution of marketing across brands with LGIPs, collaborating with relationship managers to tailor local investments.
  • Lead region-specific conference marketing including topic development and budget tracking with marketing leadership.
  • Coordinate email campaigns and regional communications calendars while aligning with branding and education programs.

Job Description

Responsibilities

  • Annually support the development and execution of regional marketing plans across brands, including various local government investments pools (LGIPs), in partnership with relationship managers
  • Implement region-specific conference marketing strategy and execution, including planning, speaking topic development, and budget tracking in coordination with marketing leadership
  • Create and support email marketing campaigns, manage regional communications calendar, and coordination distribution of email marketing
  • Partner with branding team to develop and align advertising, collateral, and related materials
  • Parter with the education specialist to support client education programs and CPE-eligible offerings, including in-person and virtual events
  • Support analytics and reporting for regional marketing activities to inform planning and audience targeting
  • Support additional marketing initiatives or ad-hoc requests as needed

Requirements

  • Bachelor's degree, or equivalent work experience
  • Two to four years of experience in marketing or related field

Preferred

  • Bachelor’s degree in marketing, communications, or a related field preferred
  • Two to four or more years of experience in a marketing, project‑based, or related role preferred
  • Strong project management and organizational skills with a high level of attention to detail; experience with tools such as Microsoft Planner preferred
  • Clear, professional written and verbal communication skills, with the ability to work effectively in a collaborative environment
  • Proficiency in Microsoft Office Suite, including PowerPoint, Word, Excel, and Teams
  • Experience with CRM systems and email marketing platforms preferred
  • Familiarity with Adobe Creative Cloud preferred
  • Self‑motivated with the ability to work independently while taking direction as needed
  • Ability to manage multiple projects and deadlines in a dynamic, fast‑paced environment
  • Adaptable and comfortable shifting priorities based on business needs

Benefits

  • Healthcare (medical, dental, vision)
  • Basic term and optional term life insurance
  • Short-term and long-term disability
  • Pregnancy disability and parental leave
  • 401(k) and employer-funded retirement plan
  • Paid vacation (from two to five weeks depending on salary grade and tenure)
  • Up to 11 paid holiday opportunities
  • Adoption assistance
  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
U.S. Bank National Association logo

U.S. Bank National Association

3.5 Glassdoor

At U.S. Bank, we help millions of clients achieve their goals with a balance of best-in-class technology and human expertise tailored to individual needs. As the fifth-largest commercial bank in the United States, we’ve built a reputation for strength and stability across a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management and consumer banking. We’ve been named one of the World’s Most Ethical Companies® by the Ethisphere Institute and the most admired superregional bank by Fortune. In addition to thousands of branches serving consumers, U.S. Bank offers a complete suite of products, services and strategic partnerships for business. Within our Wealth, Corporate, Commercial and Institutional Banking division, we serve more than half a million clients across the country and around the world, ranging from wealthy individuals and families to the largest corporations, including 90% of Fortune 1000 companies.We’re also consistently recognized as a great place to work. We’re shaping our company culture with intention, focused on creating a workplace where it’s safe to speak up, share ideas and try new things. We’re proud to be recognized as a “Best for Vets” employer by the Military Times and included on Fair360’s (formerly DiversityInc.) list of Top 50 Companies for Diversity. U.S. Bank, NA. Member FDIC. Equal Housing Lender.

Founded in 1968
Minneapolis, Minnesota, USA
80K employees (1,757 in marketing)
59% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
27.4M
Monthly Google Ads Budget
$531.7K
Traffic Source Mix
Search
20.5%
Direct
74.2%
Referral
4%
Social
0.3%
Paid
1%

Headcount Trend

Current headcount: ~80.7K

Marketing Team

Marketing Team Size
1,168 (1% of company)
Marketing Roles Posted (Last 30 Days)
13

Funding

Total Funding
$991M
Last Raise
$55M
Post IPO Debt, 2 years ago

Funding History

  • Sep 2023
    Post IPO Debt • $55M
  • Aug 2023
    Post IPO Debt • $936M

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