(USA) Senior Manager, Digital Media - CRM Operations

San Bruno, CA (On-site)

$117K/yr – $234K/yrSenior LevelFull time

Posted 13 hrs ago

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Job Summary

Own and optimize Walmart’s digital media programs by leading cross-functional teams, delivering compliant campaigns, and driving continuous improvement.

  • Lead digital media strategies aligned with operational priorities
  • Mentor teams and manage multi-project delivery
  • Analyze campaign data to improve quality

Job Description

Responsibilities

  • Lead the execution of digital media strategies by developing and communicating business plans aligned with operational priorities.
  • Oversee multiple projects, managing resources, schedules, and risks to ensure timely delivery and compliance with regulations.
  • Mentor and develop team members through coaching, performance evaluations, and recognition to build a high-performing environment.
  • Analyze data and metrics to evaluate campaign effectiveness, identify improvement opportunities, and implement quality enhancement processes.
  • Collaborate cross-functionally to integrate strategic initiatives, remove barriers, and drive continuous improvement in digital media operations.
  • Promote adherence to company policies, ethical standards, and operational excellence across all activities.

Requirements

  • Proven expertise in CRM Marketing, CRM Operations, campaign management, and digital marketing operations to drive business growth.
  • Strong skills in team, operations, and process management to optimize media performance.
  • Demonstrated ability to lead and motivate teams through mentorship, coaching, and performance management.
  • Experience managing complex projects with effective decision making and process improvement capabilities.
  • Proficiency in customer relationship management, CRM B2C platforms such as Braze and Salesforce Marketing Cloud (SFMC), and collaboration with cross-functional partners.
  • Adaptability to evolving business needs and commitment to continuous learning and operational excellence.
  • Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field

Preferred

  • Digital marketing (for example, affiliate marketing, display advertising)
  • Leading a cross-functional team

Benefits

  • At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
  • compensation":["The annual salary range for this position is $117,000.00 - $234,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include : Stock"],
  • how_to_apply":[],
  • nice_to_have":[{
  • Digital marketing (for example, affiliate marketing, display advertising)
  • Leading a cross-functional team
Walmart logo

Walmart

With approximately 255 million customers and members visiting more than 10,500 stores and numerous eCommerce websites in 19 countries, Walmart is uniquely positioned to serve customers how, when and where they want. Formed in 2021, Walmart Data Ventures unlocks the full value of Walmart’s first-party data, delivering actionable, customer-centric insights through Scintilla, our integrated insights ecosystem. Scintilla is now available in the U.S., Mexico, and Canada, offering Merchants and brands a comprehensive solution to make informed business decisions in today’s dynamic retail environment. The name ‘Scintilla,’ derived from the Latin word for ‘spark,’ embodies the power of a single insight to ignite transformative ideas. Even the smallest, most granular data point can drive decisions that create meaningful impact. Scintilla empowers businesses to turn insights into action, optimizing every touchpoint along the customer journey—from home to store—and the product journey—from source to shelf. At Walmart Data Ventures, our mission is to deliver value to customers, suppliers, merchants, and store operators by bridging insights with actionable strategies that enhance the retail experience.

Founded in 2021
Bentonville, Arkansas, USA
288 employees (21 in marketing)

Traffic Signals

Monthly Visitors
6.8K
Traffic Source Mix
Search
29.1%
Direct
46.7%
Referral
6%
Social
17.2%
Paid
1%

Headcount Trend

Current headcount: ~288

Marketing Team

Marketing Team Size
8 (3% of company)
Median Career Experience
6 years
Median Tenure
0.9 years
Marketing Roles Posted (Last 30 Days)
2

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